Report: Predicting advertising success

Predict winning ads with greater accuracy than ever before. Download your report to get 6 key insights on creating more effective ads–and how to validate them with the right testing.

Download the eBook

Discover the winning formula for your campaigns. Download the predicting advertising success eBook and learn the ad testing methods that most accurately predict creative effectiveness. đź‘€


Predicting advertising success

Unleash the full potential of your advertising and download the predicting advertising success eBook. Backed by analysis of over 2,300 predictive ad tests, this report covers:

  • Key elements that elevate campaigns above competitors

  • Ways to effectively measure emotional response for stronger engagement

  • A multi-pronged approach to maximize brand recall and sales conversions

Since partnering with Zappi, we have seen our creative effectiveness improve by almost 30% across all our advertising. This equates to PepsiCo gaining hundreds of millions in value from greater creative effectiveness this year!
Stephan GansChief Insights and Analytics Officer at PepsiCo
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