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The Zappi blog is your go-to place for insights, tips and inspiration. Updated frequently to give you the best and latest news, tips, ideas and inspiration.

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Blog | Zappi

Blog

Marketers and insights managers turn to Zappi for insights, blogs, events, webinars and podcast episodes to inspire advertising and innovation research and testing.

Latest Inspiration and News | Zappi

The latest from Zappi

Zappi news is where you can find all our latest company updates. Refreshed frequently to give you the best and latest news, tips, ideas and inspiration.

News | Zappi

News

Join Zappi hosts as they get inside the world of consumer insights. They chat with global brand leaders who share their experience and tips.

Inside Insights Podcast | Zappi

Podcast

Looking for the most inspiring content in advertising and innovation insights? You've come to the right place.

Product Webinars, Tips and Ideas | Zappi

Webinars

Join industry leaders at Zappi's global events to share knowledge, build community and inspire change in marketing and insights. 

Events | Zappi

Events

Steve blog

Zappi has an ambitious vision for the future: We want to digitize consumer insights for every enterprise. Here's some exciting news about how we're doubling down to achieve this vision, with the help of our new partners at Sumeru Equity Partners.

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$170M to digitize consumer insights departments

Why digitized consumer insights are the future: Inside Zappi’s $170M growth journey

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Inno spotlight Vacation Whipped SPF SEO

 Innovation Spotlight: Vacation’s Classic Whip SPF 50

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Idea screening SEO

Strong concepts win markets: How to validate product and campaign ideas before they go live

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AdMiration Pantene SEO

AdMiration feature: Pantene’s “Fixins for Country Fried Hair”

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Fast food purchasing habits SEO

Have it their way: Consumer’s fast food purchasing habits in 2025

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Care industry advertising SEO

From clean to cuddly: The secret to great home, personal and pet care ads

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Pack research SEO

Will your packaging perform on the shelf? How to test and optimize pack design before you launch

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Service industry advertising SEO

Ring, ring, cha-ching! What's working in finance and telco advertising 

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Creative confidence SEO

How to confidently launch creative that performs: A practical playbook for modern brand teams

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Insights at scale SEO

From bottleneck to breakthrough: How to scale consumer insights across teams without losing control

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Key fast food findings x inflation SEO

Order up: How consumers view QSR and fast food restaurants today

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QSR chicken wrap ranking SEO

The chicken wrap wars: Consumers rank top chicken wraps in the US for 2025

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Realtime brand health SEO

Brand tracking, but make it real-time: How modern teams monitor brand health without the lag

future skills

Steve Phillips, Zappi's CEO, shares his predictions on how AI will affect insights teams in the not-so-distant future.

 AI unlocks a new role for insights teams

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Test-before-you-build SEO

Test before you build: How agile innovation teams validate product ideas without slowing down

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Wonderful Pistachios SEO

AdMiration feature: Wonderful Pistachios’ “Lilliputians”

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Get answers, not approvals: How modern teams use on-demand consumer insights to move faster

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Beverage advertising SEO

Something to sip on: What's working in beverage advertising 

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Innovation Spotlight: Wendy’s Frosty Swirls & Fusions

The innovation trends shaking up the alcohol industry. Image of some cocktails with liquid spilling and floating all over, with ice and pieces of fruit.

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