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Marketers and insights managers turn to Zappi for insights, blogs, events, webinars and podcast episodes to inspire advertising and innovation research and testing.

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Latest Inspiration and News | Zappi

The latest from Zappi

The Zappi blog is your go-to place for insights, tips and inspiration. Updated frequently to give you the best and latest news, tips, ideas and inspiration.

Blog | Zappi

Blog

Zappi news is where you can find all our latest company updates. Refreshed frequently to give you the best and latest news, tips, ideas and inspiration.

News | Zappi

News

Join Zappi hosts as they get inside the world of consumer insights. They chat with global brand leaders who share their experience and tips.

Inside Insights Podcast | Zappi

Podcast

Looking for the most inspiring content in advertising and innovation insights? You've come to the right place.

Product Webinars, Tips and Ideas | Zappi

Webinars

Join industry leaders at Zappi's global events to share knowledge, build community and inspire change in marketing and insights. 

Events | Zappi

Events

Matt-C Website Tile

This is how you innovate

Cake Zappi birthday

Zappi is 10 years old

Zappi is 10 years old!

McDonalds Supercharge innovation

Matt Cahill, Senior Director, Consumer Insights Activation at McDonald’s, recently joined us on an episode of the Inside Insights podcast to share the three key ways consumer insights are used today in his company’s innovation process. Read on for a breakdown of each.

How McDonalds uses consumer insights to make hit innovations

3 ways McDonalds use consumer insights to super-charge their innovation process

Steve

AI is disrupting every stage of the research process. It can spout questions for a consumer survey based on prescriptive goals; it can analyze and model large data sets in moments; it can organize and connect existing data, replacing a survey entirely; and it can draw conclusions from complex data sets. 

Why AI Will Kill the Researcher (and how to ensure your survival)

Why AI will kill the researcher (and how to ensure your survival)

Ryan presenting at ZDA

Lead your team to success in the future of consumer insights by getting ahead of the changes that are coming our way.

The future role of consumer insights: Lead your team to success

The future role of consumer insights: How to lead your team to success

Oksana Sobol Website Tile

Oksana Sobol, Insights Lead at The Clorox Company, explains the power of elastic thinking for insights, why up to 80% of insights are ignored by some decision makers and shares what her activism to send aid to her home country, Ukraine, taught her about the power of distributed organizations.

Elastic thinking: Connecting insights to decision making

The power of elastic thinking: Connecting insights to decision making

Umbrellas 2 flip

Are you ready for Cannes Lions? Zappi is!

Metrics

Trial Potential & Breakthrough are two of the most critical innovation research metrics. Let's walk through what they are and how they are used.

Innovation research metrics: Trial & Breakthrough Potential

Julio Quirks

The AI revolution isn’t coming; it’s already here. And if you’re a researcher that hasn’t experimented with AI tools, you’re already behind.

With greater mandates to become agile, the “old way” of ad-hoc and disconnected data isn’t enough. Organizations are ensuring that data and insights exist all around the organization, so that every team is empowered to make data-backed decisions.


AI and the new researcher hierarchy of needs

Create blog hero

Zappi's C.R.E.A.T.E. framework will help guide you on your path to using consumer insights to create advertising that works. 

Create better advertising with consumer insights

C.R.E.A.T.E. better advertising with consumer insights

Kim Janine

In this session, experts from Zappi, the leading consumer insights platform, will talk through how insights teams can help fuel the right advertising decisions and raise the creative bar. They’ll underpin their tips with real-life examples from some of the world’s best advertisers like PepsiCo, Colgate-Palmolive or Heineken. 

How to use consumer insights to fuel winning advertising

AI live (1)

What does AI mean for the future of market research & beyond?

Yvonne

Zappi Amplify 2.0 is a consumer-centric ad development system that enables marketers to bring consumer feedback into every stage of the creation process

The next revolution in advertising is here

Webinar: How to use consumer insights to fuel winning advertising

Better

5 steps to better quality consumer insights data

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5 elements to electrifying advertising

5 elements to electrifying advertising, from PepsiCo's CMO

Stefania Gvillo Headshot

How to be an insights transformation superstar

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How to land your pricing strategy in a cost of living crisis

Quirks Chicago

How to survive in the new, connected insights era | Zappi

How to survive (and thrive) in the new, connected insights era

AI marketing

Adweek - What’s next for AI and Marketing?

Rob-Volpe Headshot

How to elevate your insights with empathy

Steve Phillips IIEX

Research Live - Researchers risk losing their jobs if they fail to keep up with AI 

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Helping the research industry fix data quality problem

Introducing the Zappi Quality Score: Helping the research industry fix data quality

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6 benchmarks to put your consumer research in context

JulioFranco1

Why insights teams need to break the wheel to make a bigger impact

No gifts

The Wall Street Journal - More weddings, baby showers and birthdays are going gift-free

Stock 

Forbes - Why AI is the next frontier of product innovation

Jane-W Headshot

Jane Wakely, Chief Consumer and Marketing Officer at PepsiCo reveals the only way to create great advertising, the art and science of brand building and shares her take on the new four Ps of marketing.

How to be an electrifying brand leader 

Lightning in the bottle: How to be an electrifying brand leader

Innovation cocacola

8 quotes to live by straight from Coca-Cola’s director of innovation 

Dog and cat

The Wall Street Journal - Pets don’t get inflation, but they are feeling its effects

Super Bowl podcast

Super Bowl 57: The ads that scored major points this year

Superbowl Kick off

Super Bowl LVII analysis: How to make the most of your $7m

The farmer's dog

Campaign US - Less celebrity, more relatability: How Super Bowl LVII ads performed

Top10 (3)

Top 10 ads from this year's Super Bowl

Vegan meat food pack

With strong market growth and rising consumer interest, we thought it was a good time to look at some more recently introduced meat substitute food products to see what brands could learn to drive their own successful innovation with the ongoing trend. Here's what we found.

Reviewing vegan meats packaging to help you avoid mis-steaks

We looked at product design & packaging of vegan meats to help you avoid mis-steaks

Super Bowl

According to a new study from Zappi, 71% of consumers think commercials are important to the Super Bowl as an experience. 46% expect commercials during the 2023 Super Bowl to be the best in recent memory. 64% of consumers expect ChatGPT or AI to appear in at least one Super Bowl commercial

Super Bowl LVII, according to consumers: ChatGPT makes a big game debut

Fastco

FastCo - The secret to business agility: people, processes, and technology

inspiring insights podcasts you need to know hero

6 kickass market research podcasts you need to know about

The drum

The Drum - How brands can connect pre-launch data to unlock creators’ best ideas in 2023

All Zappi ZDA 

Company culture and benefits review platform Comparably recently launched its next round of workplace awards, and we’re honored to have been recognized as best company for women, diversity and culture as well as best CEO. 

Zappi named best company for women, diversity and culture

Zappi named best company for women, diversity and culture by Comparably

Top blogs for 2023

8 market research blogs you need to read for 2023

Formula

The formula for sleighing Christmas ads in 2023

VentureBeat - Fundraising

VentureBeat - How AI-powered market research helps predict success of future products and advertising

Funding - Steve

TechCrunch - Zappi raises $170M for its AI-based market research platform

Silicon Angle

SiliconANGLE - AI-powered consumer insights platform Zappi raises $170M

Steve blog

Zappi has an ambitious vision for the future: We want to digitize consumer insights for every enterprise. Here's some exciting news about how we're doubling down to achieve this vision, with the help of our new partners at Sumeru Equity Partners.

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$170M to digitize consumer insights departments

$170M to digitize enterprise consumer insights departments

Platform

Consumer insights tools haven’t allowed businesses to check in with their consumers as quickly or as often as they need. But Zappi is different. Here's 10 reasons why Zappi is the right insights platform for you.

Why Zappi is the insights platform for you

Kim Malcolm

Kim Malcolm, Director of Product Marketing at Zappi, shares what this year’s top UK Christmas ads are based on her recent research, the five key elements that make them so effective (and why it’s so critical to win) as well as the influence of the recession on consumer responses.

The ads that sleighed Christmas in the UK this year 

The ads that sleighed Christmas in the UK this year (and why people loved them)

Jorge Calvachi

Jorge Calvachi from La-Z-Boy talks about what it’s like to be the first insights hire in the company’s 95 year history, shares his strategy for creating a consumer-first mindset throughout the organization and reveals the only two questions you need for customer-centric decision making.

Bringing insights to an iconic brand after 95 years

Business Insider - The hottest marketing tech companies of 2022 

Lauren Governale

Lauren Governale, Head of Consumer Insights & UX Research at Hims & Hers, delivers a masterclass in using insights to create groundbreaking content, shares how she built an insights function from scratch and reveals her process for attributing insights and measuring her team’s success.

Let’s talk about sex: Insights in the telehealth sector

The Drum 

The Drum - The pre-launch paradigm: a new data perspective for marketers

John-lewis 2 (1)

MarketingWeek reviews John Lewis ad with Zappi

Clay Jones

Fixing the founding flaw of matrix organizations

ZDA group pic

First Zappi offsite in four years – here’s what I learned

We just gathered 300 people for our first company offsite in four years – here’s what I learned

Bianca Pryor

Making magic: Using insights to create great TV

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MarTech Series - Zappi recognized for best-in-class company culture

Durex

MarketingWeek - How Durex evolved its innovation pipeline to keep up with cultural shifts

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How to approach your category with consumer insights

How to approach your category like it's your first day on the job

MarkRitson-Website-img

Mark Ritson, brand consultant, marketing professor and Marketing Week columnist, covers why he believes marketers should kill products, why digital marketing is a misnomer and reveals which part of marketing changes all the time and which hasn’t changed for over 2,000 years. 

What’s changed in marketing (and what hasn’t)

Sinead Jefferies crop

Sinead Jefferies is now leading customer transformation

Zappi appoints Chair of MRS Main Board Sinead Jefferies to lead customer transformation

steve-phillips

Econsultancy - Traditional consumer insights techniques are ‘utterly outdated’: founder of insights platform Zappi on digitisation

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Forbes - A world without cookies: better for creators and consumers alike

How to do marketing people love

Bonus podcast episode Ryan and Patricia

What it takes to be an (almost) perfect insights professional

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Marketing Week - Cost of living impact, economy shrinkage, cutting marketing spend: 5 interesting stats to start your week 

household finance money consumer confidence economy economic crop-id 2637832-

Research Live - Brands must do more to ease cost-of-living crisis 

Natalia Lumpkin podcast image

Natalia Lumpkin, VP, Insights & Analytics at Central Garden & Pet, talks all things insights transformation, from bringing stakeholders & suppliers into the heart of her insights team, what it means to be customer-centric and reveals the skills insights leaders need to become the ‘whole enchilada.’

Lessons from a legend: Transforming insights

Lessons from a legend: Transforming insights before it was cool

Shazia Ali podcast image

Why you need empathy to fuel growth

Super Bowl header

7 steps to create ads people love

Michelle Gansle podcast image

Michelle Gansle, Vice President of Global and Strategic Insights at McDonald’s, shares the challenges in becoming and evolving as a leader, how to use coaches and mentors to power your career and reveals her best sources of learning and inspiration for continued growth.

How to power your insights career

Steve Phillips podcast image

Steve Phillips, Founder and CEO of Zappi, reflects on what he's learned through building an industry-changing company, some of the mistakes that were made along the way and shares his vision for the future of the sector — an opportunity that insights professionals must not fail to seize. 

How consumer insights will get its power back

Peek behind  the curtain

Let's. Do. This.

Peek behind the curtain

Let's. Do. This.

Peek behind  the curtain