Report: The ingredients for “egg-cellent” Easter innovation
Learn which new Easter products are resonating with consumers in 2024 and what it tells us about how to create successful seasonal innovation.
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Discover the ingredients to successful Easter innovation 👀
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The ingredients for “egg-cellent” Easter innovation
Seasonal or limited-edition products launched in key moments, like Easter, can be a great way to increase brand awareness and drive incremental sales for brands. But not all limited-time products are a hit.
We researched 14 Easter products sold in the US in 2024 to understand their potential based on consumer feedback. Read our report to learn:
Which new Easter products are consumers most excited about this year?
What elements make a successful Easter innovation?
What role do new flavors, shapes and colors play in Easter innovation?
How can make sure your next Easter innovation fits with your brand and category?
With Zappi, we have gained the ability to iterate on ideas instead of using a traditional validation approach. This has improved how we learn throughout the entire research process and improved our success rate in-market.
