In today's fast-paced world, technology and AI can make all the difference in market research. But technology isn’t the only thing that matters. A survey that doesn’t ask the right questions to the right people in the right way won’t produce useful or credible consumer research.
If you find intelligent technology that automates good research methodologies, then you’re on to a winner as you’ll get insights more quickly, more easily and with better consistency.
Every great research platform must have: 1) research expertise, 2) subject matter expertise and 3) intelligent technology. Let's take a closer look at why each of these is so important.
At Zappi, we have a dedicated team focused on embedding research expertise into the platform. We know that quality insights drive the right decisions within an organization, and that's why we prioritize creating meaningful research methods that are robust, insightful and tailored to meet each of our customer’s unique needs.
Our in-house team of experts is passionate about designing research solutions that not only provide quality data, but also drive the right decisions within our customers’ organizations. Decisions that help them grow their reputation and their brands.
We don't just rely on our own expertise; we also partner with leading brands to co-create research methods that are relevant to today's ever-changing landscape. And we're constantly learning and growing, conducting our own research around innovation and advertising to ensure we stay ahead of the game.
To truly excel in market research, you need more than just research expertise. You also need subject matter expertise in the area that the research will inform.
In our case this means having real experts with experience and deep knowledge of how advertising works and how innovation is developed to be successful. These experts help design the research to ensure the questions asked are relevant to the decisions being taken. And they help set up the right program of research to move in step with the ad and innovation development processes in each business.
But perhaps more importantly, they help ensure that the results can actually be acted upon to create great advertising and innovation, with useful, meaningful frameworks and accessible charts and insights. And soon, the Zappi platform will provide AI-driven full summaries and implications — generated by the right prompts from our subject matter and solution experts.
Of course, none of this matters if we can't deliver our research solutions quickly, affordably and consistently. That's where technology comes in.
At Zappi we have engineering teams, product management teams, research expertise teams, data quality teams, customer expertise teams and advertising and innovation experts all working together to deliver cutting-edge solutions that meet our customers’ needs through the platform.
Our tried and tested research methods can be tailored to your unique needs in the Zappi platform, giving you the right insights quickly, easily, consistently and affordably. And your data is stored in a consistent way, with analytics overlaid on it so you can:
Benchmark your ideas against the ads and innovations that are most relevant to your business.
Dive deep into the data to diagnose problems and find opportunities (with the ability to view powerful open-ended responses and moment-by-moment reactions, and slice and dice your data by sub groups).
Analyze and identify patterns and themes across all of your research — creating a learning loop that informs your overall strategy.
Zappi is more than just a tech platform. We're a research partner who brings together our research expertise, technology expertise and subject matter expertise in advertising and innovation to provide you with the perfect blend of skills to help your business succeed.
Our platform provides fast, affordable and actionable consumer insights during the ad and innovation development process so you can optimize, validate and learn in an agile way, in step with your business. And with our friendly, authentic and knowledgeable approach, we’re here to support you every step of the way. So why not give Zappi a try? Reach out if you’re ready to chat.
We can't wait to work with you!