Skip to content
GET THE REPORT
LOGIN / REGISTER
LET'S TALK

World Cup

Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
Read story

Tags:

Tags:

Blog World Cup
How to measure sponsorship success at the 2026 World Cup
July 8, 2026
FIFA predicts that at the close of the 2026 World Cup, brands will have generated roughly $13 billion in revenue, making it the largest commercial World Cup ever. But with a record 48 teams competing ...
Read story
Blog World Cup
How brands win attention during the World Cup
June 22, 2026
Scottish fans took over Boston and reportedly drank all the beer. Japanese visitors to Mexico have discovered the wonders of chips and salsa. Norway fans showed New York City the proper way to Viking ...
Read story
Blog Marketing
Why meme marketing dominates the World Cup conversation
June 15, 2026
During the World Cup, some of the biggest marketing moments won’t come from official sponsors or ad campaigns. They’ll come from memes and other online sources that showcase fan participation. World ...
Read story
Blog World Cup
The hidden social network connecting World Cup fans
June 12, 2026
TikTok, Instagram and Facebook were once the go-to digital platforms where global soccer fans would share memes, connect with other fans, vent about gameday wins and losses during The World Cup. But ...
Read story
Blog Advertising
10 lessons the World Cup taught us about great advertising
June 11, 2026
The 2026 FIFA World Cup is the biggest advertising moment of this year. We analyzed ad campaigns from some of the biggest FIFA sponsors (Budweiser, Stella Artois, Don Julio, Casamigos, Dove, ...
Read story
Blog Advertising
The World Cup influence: How soccer fandom is evolving in the US and what it means for brands
June 9, 2026
The 2026 FIFA World Cup is the largest sporting event ever staged — 48 teams, 104 matches across three host nations and a truly global audience. And yet the audience most naturally associated with a ...
Read story
Blog Innovation
Innovation Spotlight: What the World Cup taught us about winning with limited-edition products
June 9, 2026
Over the course of the 2026 FIFA World Cup, we’ve tested dozens of limited-edition CPG products built for the tournament — beers, tequilas, whiskies, ready-to-drink cocktails, chips, sweet treats, ...
Read story
Blog Marketing
World Cup marketing: What the smartest brands are doing before kickoff
June 5, 2026
The road to the 2026 FIFA World Cup is becoming a marketing event in its own right. Brands started competing for audience attention months ago with Adidas, Nike, Budweiser and others rolling out ...
Read story
Blog Innovation
World Cup packaging goes collectible in 2026
June 3, 2026
Player-designed sneakers, limited-edition jerseys, game-day beer: once all that mattered to soccer fans during the World Cup was what was inside the box. No longer purely functional, packaging has ...
Read story

More to explore

Catalog_thumbnail
The State of Creative Effectiveness: Social Video
CPG_report_Brand_loyalty_Hero-2
CPG Mega-Trends: 2026 edition
The_future_of_connected_insights_Hero
The Connected Insights Imperative

Get smart stuff in your inbox

Our newsletter delivers insider info to delight your inner insights geek.