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Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Blog Marketing
The marketer’s guide to implicit research: What it is and why it matters
February 21, 2025
Psychologist Daniel Kahneman, author of the best-selling Thinking, Fast and Slow, says we make roughly 35,000 decisions a day. Our brains constantly process information from what to have for lunch to ...
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Blog Marketing
The marketer’s guide to choosing a consumer insights platform
February 7, 2025
What do your customers want today? What will they want next year? Which new ad concept will be a winner with a new audience segment? These are the types of questions consumer insights tools can help ...
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Blog Advertising
The marketer’s guide to ad strategy breakdown: Alcohol brands
January 30, 2025
For many people, sipping a glass of wine or enjoying a cocktail with friends is an enjoyable pastime. But, for alcohol brands, capturing consumer attention to be their drink of choice is a ...
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Blog Advertising
How do your favorite snack brands’ marketing strategies stack up? [+6 criteria for success]
January 22, 2025
74% of Americans snack at least once a day. Of all the snacks: 38% of Americans go for chocolate and candy each day. 39% indulge their chip cravings. And 38% snack on crackers. Snacks transition to a ...
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Blog Marketing
How (and why) market research methodologies can transform your marketing
December 13, 2024
Imagine this, it’s 4 p.m. on a Thursday and your boss wants research on new product ideas for your Friday meeting. You feel deflated because you don’t have a reliable way to gather market research or ...
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Blog Marketing
Unlocking the power of audience research: A comprehensive guide
December 5, 2024
Understanding your audience is the foundation of successful marketing campaigns, product development and consumer engagement strategies. According to a Nielsen report, nearly 84% of marketers feel ...
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Blog Marketing
How behavioral science can transform your research and marketing
November 6, 2024
Today, people make most decisions without deep reflection. Instead, we rely on shortcuts, or “heuristics,” to simplify our choices. As researchers and marketers, understanding these shortcuts can ...
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Blog Advertising
5 elements to electrifying advertising, from PepsiCo's CMO
April 26, 2023
What does it really take to create great advertising? Advertising that jolts consumers to take action? That leaves the mark of your brand within their minds? Jane Wakely, Chief Consumer and Marketing ...
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Blog Marketing
5 ways to be a better insights partner, by PepsiCo’s Global CMO
May 6, 2021
For any great partnership to work, both parties need an empathetic understanding of each other’s wants, needs and general perspectives on life. Without this understanding, you’ll end up with a ...
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