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Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Blog Marketing
11 women to watch in marketing in 2026
March 16, 2026
Marketing has long been powered by women, but leadership roles haven’t always reflected that reality. In honor of Women’s History Month, we’re spotlighting the women who are helping change that. From ...
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Blog Advertising
What CMOs can expect from Cannes Lions 2025
June 4, 2025
Every June, the global marketing and advertising world descends on the French Riviera for Cannes Lions for a week of creativity, big ideas and even bigger conversations. And while the backdrop may be ...
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Blog Advertising
From clicks to conversions: Mastering ad effectiveness metrics
May 28, 2025
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” - John Wanamaker While more consumers are spending time on social media platforms like TikTok and ...
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Blog Marketing
Reading customers’ minds, the data-driven way
April 29, 2025
Understanding what drives customers to make purchasing decisions has never been more important, or more possible. Thanks to digital transformation, businesses now have access to more behavioral data ...
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Blog Advertising
Why CMOs should use consumer insights before producing ads
April 1, 2025
CMOs are under immense pressure to create ads that grab attention, resonate emotionally and drive measurable results — all while staying on budget. And with rising production costs and limited time ...
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Blog Marketing
An insights leaders' guide to driving business impact with the CMO
March 26, 2025
Consumer insights leaders play a pivotal role in enabling CMOs to deliver measurable business impact. When the two come together, it’s a true win-win for the business. Florencia Ardissone, Head of ...
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Blog Marketing
Beyond likes and shares: Mastering social media market research
March 21, 2025
Every social media marketer searches for a way to quantify their results. “Likes” and “shares” are great, but tying your work to a return on investment (ROI) makes an impact your boss can’t ignore. ...
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Blog Marketing
Building bridges: How CMOs and insights leaders can collaborate for growth
March 10, 2025
As a Chief Marketing Officer (CMO) with years of experience in global marketing leadership roles, including at HubSpot and Zappi, I’ve seen firsthand the transformative power of a strong partnership ...
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Blog Marketing
From insights to impact: The CMOs using data to win
March 5, 2025
Data isn’t just a tool — it’s the backbone of smart decision-making. The best CMOs aren’t just looking at numbers; they’re using consumer insights to shape strategies, personalize experiences and ...
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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