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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
How Burger King became the king of trend marketing
November 2, 2026
How did Burger King turn a chicken nugget update into a PR-worthy event? They tied it to fashion season by releasing a nugget-shaped micro purse in limited drops. In October, the fast food brand ...
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Blog Marketing
Why meme marketing dominates the World Cup conversation
June 15, 2026
During the World Cup, some of the biggest marketing moments won’t come from official sponsors or ad campaigns. They’ll come from memes and other online sources that showcase fan participation. World ...
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Blog Marketing
World Cup marketing: What the smartest brands are doing before kickoff
June 5, 2026
The road to the 2026 FIFA World Cup is becoming a marketing event in its own right. Brands started competing for audience attention months ago with Adidas, Nike, Budweiser and others rolling out ...
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Blog Marketing
11 women to watch in marketing in 2026
March 16, 2026
Marketing has long been powered by women, but leadership roles haven’t always reflected that reality. In honor of Women’s History Month, we’re spotlighting the women who are helping change that. From ...
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Blog Advertising
What CMOs can expect from Cannes Lions 2025
June 4, 2025
Every June, the global marketing and advertising world descends on the French Riviera for Cannes Lions for a week of creativity, big ideas and even bigger conversations. And while the backdrop may be ...
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Blog Advertising
From clicks to conversions: Mastering ad effectiveness metrics
May 28, 2025
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” - John Wanamaker While more consumers are spending time on social media platforms like TikTok and ...
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Blog Advertising
Why CMOs should use consumer insights before producing ads
April 1, 2025
CMOs are under immense pressure to create ads that grab attention, resonate emotionally and drive measurable results — all while staying on budget. And with rising production costs and limited time ...
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Blog Marketing
An insights leaders' guide to driving business impact with the CMO
March 26, 2025
Consumer insights leaders play a pivotal role in enabling CMOs to deliver measurable business impact. When the two come together, it’s a true win-win for the business. Florencia Ardissone, Head of ...
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Blog Marketing
Beyond likes and shares: Mastering social media market research
March 21, 2025
Every social media marketer searches for a way to quantify their results. “Likes” and “shares” are great, but tying your work to a return on investment (ROI) makes an impact your boss can’t ignore. ...
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