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Posts by Vik Trifonova

connected insights learning loop
Blog
Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Blog Innovation
Innovation Spotlight: Buchanan’s FIFA World Cup Whisky Collection
July 7, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Buchanan's FIFA World Cup ...
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Blog Brand
Patriotism isn’t as polarizing as brands think — here’s what Americans actually want this July 4th
July 1, 2026
America turns 250 this year, and the brand activations are already in full swing. Coca-Cola has launched a campaign with 50 collectible state cans and a “Paint the Nation” mural project. Jeep has ...
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Blog Advertising
The World Cup influence: How soccer fandom is evolving in the US and what it means for brands
June 9, 2026
The 2026 FIFA World Cup is the largest sporting event ever staged — 48 teams, 104 matches across three host nations and a truly global audience. And yet the audience most naturally associated with a ...
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