The State of Creative Effectiveness: Social Video 🎥

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Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

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Why partner with us

Better research

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Get deeper

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Let's chat

Talk to us
How we can help

Advertising

Innovation

Brand tracking

Professional services

Advertising research capabilities

TV ads

Storyboards

Early campaign ideas

Digital ads

Innovation Research Capabilities

Idea screening

Concept testing

Pack research

Pricing research

AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
Zappi helps...

CPG

QSR & Dining

Finance

Telecommunications
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News

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Posts by Olivia Tunhage

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Connected insights: What they are and how to use them

August 19, 2026

Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...

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Blog Advertising

Winning the $400 billion feed: 5 lessons from Advertising Week New York

October 14, 2026

$394.6 billion. That's how much will be spent on social media advertising this year, according to WARC. Up 21.3% on last year. Social isn't the amplifier anymore. It's where brands get made. A ...

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