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Posts by Nataly Kelly

connected insights learning loop
Blog
Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Blog Advertising
On the ground at Super Bowl LX: Advertising strategies from leading brands
February 8, 2026
The Zappi team was live in San Francisco to see how some of the biggest advertisers are showing up for Super Bowl LX! We spoke at AdWeek House’s The Big Game event and also stopped by Brand ...
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Blog Marketing
An insights leaders' guide to driving business impact with the CMO
March 26, 2025
Consumer insights leaders play a pivotal role in enabling CMOs to deliver measurable business impact. When the two come together, it’s a true win-win for the business. Florencia Ardissone, Head of ...
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Blog Marketing
Building bridges: How CMOs and insights leaders can collaborate for growth
March 10, 2025
As a Chief Marketing Officer (CMO) with years of experience in global marketing leadership roles, including at HubSpot and Zappi, I’ve seen firsthand the transformative power of a strong partnership ...
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Blog Advertising
Top takeaways on Super Bowl advertising from the world’s best brands
February 8, 2025
The Zappi team was live in New Orleans for an unforgettable day with Adweek, where we partnered on the session “Winning Hearts and Minds: The Art of Super Bowl Advertising.” I had the pleasure of ...
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Blog Brand
From roar to whimper: How modern branding tamed the Jaguar
November 25, 2024
The jaguar we once knew has officially been muffled. In the name of modernism, brands are scrapping the distinctive assets that once made consumers fall in love, replacing them with drab, minimalist ...
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Blog
5 ways to use your extra market research budget this year
October 11, 2024
As many of our customers at Zappi approach the end of their fiscal year, they often tell us they need to use up their remaining market research budget quickly, in just a matter of weeks or even days. ...
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