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Posts by Isa Franzini & Kim Malcolm

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Blog Advertising
AdMiration feature: Weetabix’s "The Weetabix Discovery"
April 18, 2024
For this week’s AdMiration feature, we researched Weetabix’s "The Weetabix Discovery" ad. Weetabix faced some volume challenges last year with an 8% decline in sales compared to the previous year. ...
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Blog Advertising
AdMiration feature: Jersey Mike’s “Wakey Wakey”
April 11, 2024
For this week’s AdMiration feature, we researched the Jersey Mike’s “Wakey Wakey” ad. This ad features celebrity Danny Devito, who Jersey Mike’s started consistently including in their ads in 2022. ...
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Blog Advertising
AdMiration feature: Andrex's “First Office Poo”
April 4, 2024
For this week’s AdMiration feature, we researched Andrex's “First Office Poo” ad. This ad was a massive change for the brand and is part of a much larger campaign that even involves a partnership ...
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Blog Advertising
AdMiration feature: Haribo Kids' Voices “Fishing” ad
March 14, 2024
For this week’s AdMiration feature, we researched Haribo’s “Fishing” ad. It’s been a decade since Haribo first launched their “Kids’ voices” campaign in the UK with the first execution being the ...
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More to explore

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The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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