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Posts by Dava Stewart

Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog QSR
Fastest growing QSR brands in 2026: The playbooks behind their expansion
November 24, 2025
The quick service restaurant (QSR) industry is undergoing a period of change, and the associated turbulence is apparent in the list of chains that are going into 2026 ready to grow. Dave’s Hot ...
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Blog Brand
Why QSR analysts need always-on brand intelligence
November 5, 2025
QSR analysts face one of the fastest-moving marketing cycles in any category—where loyalty can rise or fall with a single offer or social trend. Such social trends are impossible to predict, too. For ...
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Blog Innovation
How telecom brand analysts can turn data overload into churn-reducing insights
October 20, 2025
The world of business is changing, with nearly every facet of every industry adopting powerful new technologies. Telecommunications companies face even more challenges than most other sectors. Yet, ...
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Blog Innovation
How CPG analysts can cut launch failures and accelerate innovation
October 9, 2025
For CPG brand analysts, stakes couldn’t be higher. Some of the current challenges they face include: Very high launch costs and failure rates Shifting consumer preferences Supply chain disruptions ...
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Blog Innovation
Why QSR innovation demands a new playbook for CMOs
September 19, 2025
It’s been a long day at work and you forgot to stop at the grocery store on your way home. Now your kids are grumpy, your own stomach is growling and you need dinner fast. How do you decide where to ...
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Blog Advertising
Telecom brand analysts have bigger budget—and more pressure to justify ad spend
September 15, 2025
You’re a brand research analyst at a telecommunications company. You work with complex, multi-channel campaigns across broadband, wireless and bundled services in a regulated market with high ...
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Blog Advertising
For CMOs, guesswork is no longer an option in CPG advertising
September 3, 2025
The advertising media landscape today is complex and fractured. This means chief marketing officers (CMOs) must work harder to avoid costly barriers and pitfalls while demonstrating consistent ...
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Blog Advertising
The power of testing: How ad copy insights drive better campaigns
August 22, 2025
Whether you’re with a startup trying to scale, or a brand that’s a household name worldwide, launching a new ad campaign is a gamble if you don’t do your research. One of the best ways to make ...
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Blog Advertising
Too many ideas, not enough time? How to rapidly screen innovation ideas using real consumer feedback
August 14, 2025
Reduce launch risk by pressure-testing product or marketing concepts with real people before committing big spend. Here, I take a closer look at: The big risk of poor alignment in concept and ...
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More to explore

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The State of Creative Effectiveness: Social Video
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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