Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
CONNECTED ADVERTISING SYSTEM
Get connected advertising insights, all in one place
View all your advertising research in one place. Get campaign-level metrics on how your assets work together.
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CONNECTED INSIGHTS
All your Amplify research in one place
Bring recent ads, projects and Collections into one connected view, so teams can quickly find results, launch new studies and understand performance without jumping between disconnected reports.
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View recent ads and projects from one home page.
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Open reports quickly from tested assets.
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Access your ad library and Collections from the same place.
CAMPAIGN PERFORMANCE
Monitor campaign performance
Create a Collection of all your campaign assets to understand how they perform as a set. Compare the strongest and weakest assets in a collection, spot patterns in what’s working, and see how to strengthen campaigns as a whole.
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See overall campaign or collection performance.
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Compare individual assets side by side.
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Spot stronger and weaker assets quickly to action in-flight
CONTINUOUS OPTIMIZATION
Optimize always-on content performance
Always-on content moves fast. Use Collections to track what’s working across assets, messages and channels as new creative is added. Pair brand signals with media metrics to decide what to boost, optimize or pull.
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Group always-on content by quarter, channel or initiative
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See which assets are gaining stronger brand signals
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Spot patterns to improve the next wave
GLOBAL INSIGHTS
Understand what works across markets
Use Collections to understand how your campaign performs across markets. See which ideas travel, where local creative needs refinement and how to keep campaigns consistent while optimizing for local audiences.
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Compare market-level executions
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Identify ideas that scale globally
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Optimize local creative with confidence
CONNECTED LEARNING
Build creative playbooks for future campaigns
Turn every campaign into a source of future learning. Bring creative from past research into collections to compare performance across brands, markets, product launches, and time, uncovering patterns that consistently drive brand impact
- Revisit past results by campaign, channel or initiative.
- Document patterns across assets, messages and formats.
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Build creative playbooks that inform future campaign planning.
No.1 agile research platform
An ad research system on a powerful platform that provides fast, easy & actionable insights early & often to optimize every ad and make your advertising as a whole more effective.
Research early & often
By the time you've developed a TV ad / campaign, you already know the idea & storylines are right for your brand & audience.
Optimize ads for success
Nurture your campaigns with rich diagnostics that give you an in-depth understanding of consumer reaction at early & late stages.
Create ads with confidence
A smart research design built in partnership with leading brands empowers you to move forward & improve at each development stage.
Tailored for your business
Drive consistent best practice with our tried & tested methods adapted to your business' knowledge & needs.
Testing is out, learning is in
Get a head start on your next TV campaign by systematically learning from the insights you’ve already collected over time.
Fast, flexible analysis
Dive deep into the data on the fly. Understand in a flash, the why, the sub groups & how you compare to different norms (brand, category, country)
Amplify helps brands make effective advertising
Customer Success
Advertising
Haleon measures brand impact of digital ad campaign in-flight
How Haleon measured the brand impact of live digital ads while the campaign was in flight.
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Customer Success
Advertising
PepsiCo creates blockbuster holiday ad
How Walkers used Zappi Amplify TV diagnostics to improve a high-stakes holiday ad.
Customer Success
Innovation
PepsiCo fuels full-portfolio innovation
How PepsiCo used early-stage testing to identify seven winning snack innovations.
Customer Success
Innovation
How Wendy's found success in a busy time
How Zappi helped Wendy's keep creative and innovation research moving during a team transition.
Customer Success
Advertising
Cheetos optimizes award winning Superbowl ad with Zappi Amplify TV
See how Cheetos made an ad that scored big at the Super Bowl and Cannes using Zappi Amplify TV to perfect their big idea and make it universally ...
Customer Success
Advertising
Vodafone Smart Tech's digital campaign success
How Vodafone used in-context testing to optimize a digital campaign for its Neo smartwatch.
Customer Success
Advertising
Clorox’s road to agile TV advertising with Zappi Amplify TV
How Clorox used agile TV ad testing to improve sales impact and long-term brand equity.
Customer Success
Innovation
Pernod Ricard proves it's possible to democratize insights
Get a behind-the-scenes look at how Pernod Ricard empowered marketing users to run their own creative research, freeing up the insights team to do ...
Customer Success
Advertising
SoFi fuels rapid ad experimentation with consumer data at the heart
How SoFi used rapid consumer feedback to improve advertising effectiveness by 20%.
Customer Success
Advertising
PopCorners “Breaks into something good” in first-ever Super Bowl ad
How PopCorners used consumer insights to optimize its first-ever Super Bowl ad.
Customer Success
Innovation
McDonald’s spots winning McFlurry flavors
How McDonald's used early-stage testing to identify winning McFlurry flavor concepts.
Customer Success
Innovation
New Wotsits Giants are a huge success
How Walkers used early-stage testing to identify and launch the successful Wotsits Giants.
Customer Success
Innovation
Innovating for good with UNICEF UK
How UNICEF UK used fast concept testing to launch a successful product in eight months.
Customer Success
Innovation
Reckitt’s digital transformation: Scaling at speed
How Reckitt scaled agile insights while empowering marketing and insights teams.
Customer Success
Innovation
PepsiCo creates innovation at speed with its insights partner ecosystem
How PepsiCo built a faster, scalable innovation insights ecosystem with Zappi.
Customer Success
Advertising
How PepsiCo makes winning Super Bowl ads time and again
Learn how PepsiCo creates winning Super Bowl ads each year, using the Zappi Amplify Ad System to bring consumer insights into every step of the ...
Customer Success
Advertising
How Canva used consumer insights to scale their brand across six European markets
How Canva validated TV ads across six European markets with Zappi Amplify.
Customer Success
Advertising
Balancing art and science: Turo's approach to creative testing
How Turo used consumer testing to choose winning creative and drive market growth.
Customer Success
Innovation
How E.ON Next used consumer insights to stand out in the UK Energy Market
How E.ON Next used consumer insights to build a distinctive UK brand platform.
Customer Success
Innovation
How Tandy used packaging redesign to drive innovation
Tandy used consumer insights to validate critical innovation decisions - from packaging redesign to new product validation.
Customer Success
Brand
How Supercell uses brand tracking to stay connected to players
Supercell, one of the world's top mobile gaming companies, needed a brand tracking partner that offered data transparency, speed, and self-service.
Customer Success
Innovation
Building an innovation pipeline with Reckitt
Discover how Reckitt and Zappi worked together to create a meaningful benchmark for the Intimate Wellness team to use to make decisions about which ...
Customer Success
Advertising
Johnsonville + Zappi Amplify: Creating more effective advertising
How Johnsonville built winning ads with Amplify
Customer Success
Innovation
Iterative innovation research with McDonald's
How McDonald's built a faster test-and-learn approach to innovation with Zappi.