All the best Christmas ads in the UK in 2022 in one place.  Which ads did best this Christmas? How did John Lewis Christmas ad do this year?  The top 10 Christmas ads of 2022 in one place.

Best Christmas Ads 2022

Top 10 Christmas ads in the UK 2022

The formula for sleighing Christmas ads in 2023

The secret to a successful John Lewis Christmas ad

Aldi takeover: Learn from the UK's favorite carrot

Aldi takeover: What we learned from the UK's favorite carrot

What makes a holiday ad worth running year after year

Kim Malcolm, Director of Product Marketing at Zappi, shares what this year’s top UK Christmas ads are based on her recent research, the five key elements that make them so effective (and why it’s so critical to win) as well as the influence of the recession on consumer responses.

The ads that sleighed Christmas in the UK this year 

The ads that sleighed Christmas in the UK this year (and why people loved them)

Webinar: How to use consumer insights to fuel winning advertising

What does AI mean for the future of market research & beyond?

Are you ready for Cannes Lions? Zappi is!

Oksana Sobol, Insights Lead at The Clorox Company, explains the power of elastic thinking for insights, why up to 80% of insights are ignored by some decision makers and shares what her activism to send aid to her home country, Ukraine, taught her about the power of distributed organizations.

Elastic thinking: Connecting insights to decision making

The power of elastic thinking: Connecting insights to decision making

AI is disrupting every stage of the research process. It can spout questions for a consumer survey based on prescriptive goals; it can analyze and model large data sets in moments; it can organize and connect existing data, replacing a survey entirely; and it can draw conclusions from complex data sets. 

Why AI Will Kill the Researcher (and how to ensure your survival)

Why AI will kill the researcher (and how to ensure your survival)

This is how you innovate

Zappi is 10 years old

Zappi is 10 years old!

Matt Cahill, Senior Director, Consumer Insights Activation at McDonald’s, recently joined us on an episode of the Inside Insights podcast to share the three key ways consumer insights are used today in his company’s innovation process. Read on for a breakdown of each.

How McDonalds uses consumer insights to make hit innovations

3 ways McDonalds use consumer insights to super-charge their innovation process

Christmas / holiday

Let's do this

What makes a great Christmas ad and which ads are performing best in Christmas 2022. See how the John Lewis Christmas ad performed. See how the Aldi Christmas Carrot ad performed.  

Metapicture

What makes a great Christmas ad?

Happy holidays 🎄

Happy holidays 🎄

Seasonal successes

Top 10 Christmas ads in the UK 2022

Top 10 Christmas ads in the UK 2022

Top 10 Christmas ads in the UK 2022

The formula for sleighing Christmas ads in 2023

The formula for sleighing Christmas ads in 2023

The formula for sleighing Christmas ads in 2023

The secret to a successful John Lewis Christmas ad

The secret to a successful John Lewis Christmas ad

The secret to a successful John Lewis Christmas ad

Aldi takeover: What we learned from the UK's favor...

Aldi takeover: What we learned from the UK's favorite carrot

Aldi takeover: What we learned from the UK's favorite carrot

What makes a holiday ad worth running year after y...

What makes a holiday ad worth running year after year

What makes a holiday ad worth running year after year

The ads that sleighed Christmas in the UK this year (and why people loved them)

The ads that sleighed Christmas in the UK this year (and why people loved them)

The ads that sleighed Christmas in the UK this year (and why people loved them)

Lets. Do. This.