All the best Christmas ads in the UK in 2022 in one place.  Which ads did best this Christmas? How did John Lewis Christmas ad do this year?  The top 10 Christmas ads of 2022 in one place.

Best Christmas Ads 2022

Top 10 Christmas ads in the UK 2022

The formula for sleighing Christmas ads in 2023

The secret formula behind John Lewis’ holiday ad magic

Aldi takeover: Learn from the UK's favorite carrot

Aldi takeover: What we learned from the UK's favorite carrot

What makes a holiday ad worth running year after year

Kim Malcolm, Director of Product Marketing at Zappi, shares what this year’s top UK Christmas ads are based on her recent research, the five key elements that make them so effective (and why it’s so critical to win) as well as the influence of the recession on consumer responses.

The ads that sleighed Christmas in the UK this year 

The ads that sleighed Christmas in the UK this year (and why people loved them)

Zappi at Quirks Chicago

Join us at Quirks London

The inaugural Connected Insights Conference

Frozen food faces a massive perception problem that's costing brands billions. Alex Hardy, Consumer Insight & Analytics Director at Nomad Foods, bridges this gap by transforming misconceptions into market opportunities across 25 European markets.

How consumer insights are reshaping perceptions & driving innovation in frozen foods

Most brands lose relevance one price-led campaign at a time. Carolyn Pollock, former CMO of Tailored Brands and advisor to CEOs, transformed iconic menswear brands by reconnecting with consumer truth rather than chasing discounts. She reveals her "Love the way you look" strategy that rebuilt emotional brand equity, her framework for turning finance leaders into marketing allies through shared assumptions and documented models, and why the future belongs to AI-augmented generalists.

How to build brand elasticity to reshape perception

Most brands treat AI like a data processor, but Christian Niederauer uses it to ask deeper human questions. Learn about his "people-centric AI" framework that moves beyond traditional consumer segmentation to understand humans holistically, his "machine insights" methodology for optimizing content in an agentic commerce world, and practical strategies for democratizing insights while maintaining quality control across global markets.

Using AI to ask deeper, more human questions

World Cup packaging goes collectible in 2026

AdMiration feature: Coca-Cola’s “Bubbling Up” & “Uncanned Emotions”

World Cup marketing: What the smartest brands are doing before kickoff 

Christmas / holiday

Let's do this

What makes a great Christmas ad and which ads are performing best in Christmas 2022. See how the John Lewis Christmas ad performed. See how the Aldi Christmas Carrot ad performed.  

Happy holidays 🎄

Seasonal successes

Top 10 Christmas ads in the UK 2022

Top 10 Christmas ads in the UK 2022

Top 10 Christmas ads in the UK 2022

The formula for sleighing Christmas ads in 2023

The formula for sleighing Christmas ads in 2023

The formula for sleighing Christmas ads in 2023

The secret formula behind John Lewis’ holiday ad m...

The secret formula behind John Lewis’ holiday ad magic

The secret formula behind John Lewis’ holiday ad magic

Aldi takeover: What we learned from the UK's favor...

Aldi takeover: What we learned from the UK's favorite carrot

Aldi takeover: What we learned from the UK's favorite carrot

What makes a holiday ad worth running year after y...

What makes a holiday ad worth running year after year

What makes a holiday ad worth running year after year

The ads that sleighed Christmas in the UK this year (and why people loved them)

The ads that sleighed Christmas in the UK this year (and why people loved them)

The ads that sleighed Christmas in the UK this year (and why people loved them)

Lets. Do. This.