All the best Christmas ads in the UK in 2022 in one place.  Which ads did best this Christmas? How did John Lewis Christmas ad do this year?  The top 10 Christmas ads of 2022 in one place.

Best Christmas Ads 2022

Top 10 Christmas ads in the UK 2022

The formula for sleighing Christmas ads in 2023

The secret formula behind John Lewis’ holiday ad magic

Aldi takeover: Learn from the UK's favorite carrot

Aldi takeover: What we learned from the UK's favorite carrot

What makes a holiday ad worth running year after year

Kim Malcolm, Director of Product Marketing at Zappi, shares what this year’s top UK Christmas ads are based on her recent research, the five key elements that make them so effective (and why it’s so critical to win) as well as the influence of the recession on consumer responses.

The ads that sleighed Christmas in the UK this year 

The ads that sleighed Christmas in the UK this year (and why people loved them)

Zappi at Quirks Chicago

Join us at Quirks London

The inaugural Connected Insights Conference

Most brands treat AI like a data processor, but Christian Niederauer uses it to ask deeper human questions. Learn about his "people-centric AI" framework that moves beyond traditional consumer segmentation to understand humans holistically, his "machine insights" methodology for optimizing content in an agentic commerce world, and practical strategies for democratizing insights while maintaining quality control across global markets.

Using AI to ask deeper, more human questions

Marketing and insights teams speak different languages when building cultural relevance. Radhika Duggal, CMO of Major League Soccer, and Bettina Garibaldi, Chief Marketing Officer for FIFA World Cup 26™ New York New Jersey, reveal how soccer earned its place in American culture through three decades of patient community building. 

How soccer built culture before America fully embraced it

Boris Dolkhani, SVP of Corporate and Mobility Marketing at Bosch, transformed a 139-year-old engineering company into a modern storytelling powerhouse with campaigns like "Like a Bosch" and their first-ever Super Bowl appearance. Learn the framework that guides creative decisions beyond data, the cultural conversation strategy that generated 10 billion media impressions on a limited budget.


Translating 139 years of innovation into modern storytelling

Patriotism isn’t as polarizing as brands think — here’s what Americans actually want this July 4th

New research from 2,000 U.S. consumers reveals how patriotic marketing is changing ahead of America250, July 4 and beyond—and what brands should do next.

The New Rules of Patriotic Marketing | America250 Consumer Report

America250: What version of America do consumers want brands to celebrate?

AdMiration feature: Truly Hard Seltzer’s “Drink Like a Believer: Drop”

Christmas / holiday

Let's do this

What makes a great Christmas ad and which ads are performing best in Christmas 2022. See how the John Lewis Christmas ad performed. See how the Aldi Christmas Carrot ad performed.  

Happy holidays 🎄

Seasonal successes

Top 10 Christmas ads in the UK 2022

Top 10 Christmas ads in the UK 2022

Top 10 Christmas ads in the UK 2022

The formula for sleighing Christmas ads in 2023

The formula for sleighing Christmas ads in 2023

The formula for sleighing Christmas ads in 2023

The secret formula behind John Lewis’ holiday ad m...

The secret formula behind John Lewis’ holiday ad magic

The secret formula behind John Lewis’ holiday ad magic

Aldi takeover: What we learned from the UK's favor...

Aldi takeover: What we learned from the UK's favorite carrot

Aldi takeover: What we learned from the UK's favorite carrot

What makes a holiday ad worth running year after y...

What makes a holiday ad worth running year after year

What makes a holiday ad worth running year after year

The ads that sleighed Christmas in the UK this year (and why people loved them)

The ads that sleighed Christmas in the UK this year (and why people loved them)

The ads that sleighed Christmas in the UK this year (and why people loved them)

Lets. Do. This.