What’s Zappening at Cannes Lions 2025?

Come play with Zappi AI Agents and learn about the most advanced applications of AI in consumer insights. Meet our team, see the tech in action, and grab a copy of The Consumer Insights Revolution — our book co-authored with PepsiCo, spotlighting their transformation journey to embed insights at the heart of brand growth. 

10:00 AM – Location: Chez Lounge, Cannes

Creativity without limits: Lessons from young creatives

Join PepsiCo, the winner of AdAge's Young Creatives Contest, and Zappi experts to explore how consumer insights can fuel bolder, more effective creative work. Discover how tomorrow's creative leaders are blending data and imagination to build compelling brand stories.

All day - Location: Majestic Hotel, Cannes

The future of creative is a team sport

Zappi leads a conversation on how connected insights are bridging the gap between insights and marketing teams to drive stronger, more effective creative. We’ll explore how continuous learning and shared access to consumer feedback can drive alignment and unlock better decisions — and how AI is transforming the creative process from insight to execution.

10:00 AM - Location: Armani Cafe at 42 Boulevard de la Croisette

Reverse Panel: The Data-Driven Creative Brief: When Media Inspires the Message

Zappi joins TurboTax and other industry leaders to explore how insights are shaping the creative brief from the very beginning. Moderated by Michael Nevski (Visa), this conversation flips the script — showing how data can inspire sharper, more relevant storytelling from the ground up.

5:00 PM – Location: Le Grand Hotel lawn, Cannes

Wrap up the day with cocktails, conversations, and creative energy. Join us at AdAge’s annual celebration of the annual cocktail soirée and Young Creatives Cover winners  — a relaxed outdoor gathering filled with marketers, makers, and the minds shaping what’s next. 

9:00 AM – Location: FQ Lounge, Cannes

From vision to velocity: The leadership behind bold execution

Inspiration is easy. Execution is everything. In this conversation, top leaders pull back the curtain on what it takes to turn bold ideas into measurable momentum. From setting clear priorities to leading with focus and consistency, leaders will share how they bring ambitious visions to life—without losing clarity or cohesion along the way.

12:00 PM – Location: Chez Vayner, Cannes

Parlez-vous connection? Bridging global & local

Join VaynerX and Zappi for a book club-style session on how global brands stay locally relevant — and why consumer insights are the key.

Nataly Kelly and Katherine Melchior Ray (Brand Global, Adapt Local) will share how brands like Nike, LVMH, and Nestlé win hearts worldwide without losing their core identity. They’ll be joined by Steve Phillips and Stephan Gans (The Consumer Insights Revolution) to explore how data and insights are reshaping global brand strategy.

We’ll also preview findings from Zappi’s State of Creative Effectiveness report, featuring 4,000+ ads and revealing how creative performance shifts across regions, generations, and income levels.

Come for bold ideas, Mediterranean bites, and a conversation on building brands that truly travel.

7:00 pm - 9:00 pm - Location: Chez Vayner Café, Cannes

CMO Accelerator reception, hosted by Jim Stengel

Join us for an evening of hands-on exploration with Zappi’s AI Agents in an intimate, invite-only setting. Hosted at Chez Vayner, this exclusive event brings together senior marketers — including Fortune 50 CMOs — for bold conversations and live tech demos.

Zappi team members will be on site showcasing how our facilitator agents guide other agents in real time — a glimpse into some of the most advanced applications of AI in consumer insights.