Your path to more effective advertising
Check in with consumers and iterate throughout your creative process to make better ads.
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Zappi is the only agile market research platform that creates a learning loop, making you smarter the more you use it.
WHY ZAPPI?
A consumer-centric ad development system
Fast, flexible analysis: You need more than a single score to help you make great ads. Get the deep diagnostic data you need to optimize your ad for success.
Insights early and often: Don’t wait til the end to test your ad, get feedback at any stage of the process. By the time your TV ad is done, you already know it’s a winner!
60% more predictive than other pretesting approaches: With the best thinking in advertising research baked into it, Zappi’s solution is proven to relate strongly to sales outcomes.
Testing is out, learning is in. Every time you test an ad, your data gets smarter, allowing you to think bigger about how to elevate your creative effectiveness.
Our partnership with Zappi has resulted in the highest performing creative in the brand’s history. We have improved overall ad effectiveness by over 20% working with Zappi.
