Quantifying the Impact of Continuous and Connected Consumer Insights
Forrester Total Economic Impact™ Study Reveals 243% ROI with Zappi
WHAT YOU'LL GET
Quantifying the impact of continuous and connected consumer insights
There is more pressure than ever for consumer insights teams to do more with less. Expectations are mounting for business leaders to leverage disruptive technology, including AI. Meanwhile, the current climate of economic uncertainty forces every investment you make to be backed by strong ROI calculations.
What you’ll learn:
How companies saw a three-year 243% ROI and payback in under 6 months with Zappi
Why getting consumer feedback early and often pays off
The real-world impact of shifting from traditional research to iterative testing
How continuous and connected data leads to smarter investments in advertising and innovation
May 27, 11 AM Eastern Time
Join the experts
In this webinar, our guest speaker Matt Dunham (Consultant at Forrester) and Melissa Coito (VP of Product Marketing at Zappi) and Mike D’Aloia (CRO at Zappi) break down the findings from the commissioned study conducted by Forrester Consulting and talk about the importance of quantifying impact and ROI.
We went from being in the bottom 25% of financial services advertisers to being in the top 5%. We very consistently see that we have the highest performing creative in the entire financial services category running on TV.