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REPORT
Tariffs & consumer breaking points: Where will shoppers draw the line?
Discover how U.S. consumers are responding to rising prices — and when they’ll stop spending.
WHAT YOU'LL GET
The impact of US tariffs
New tariffs are hitting American wallets — and the impact may be sharper than expected. Our latest research dives into the behaviors and attitudes of 1,000 consumers across the U.S., revealing which categories are most vulnerable to a price hike and where consumers are reaching their limit.
We explore:
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Which categories will take the biggest hit with just a 5–10% price increase
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Why 80% of Americans feel unprepared for the financial impact of tariffs
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How politics, income, and media shape consumer understanding and support for tariffs
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What it all means for brand loyalty and innovation strategy
If you’re in marketing, insights, or innovation, this report is your cheat sheet to shifting consumer priorities — and how to stay ahead of them.
