Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
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Leading consumer insights platform
Zappi seamlessly integrates innovation, advertising and brand insights into one powerful consumer insights platform. It’s fast, impactful, and keeps the voice of the consumer at the center of it all. Gain market share. Lead your category. Win with consumers.
What’s Zappening?
You’ll get a little bit of everything from around Zappi in this one: The latest thinking from insights leaders and Zappi experts, open roles that might interest you, and maybe even a chart or two!
AdMiration
Each week we analyze new and noteworthy ads from brands around the world to give you our 3-2-1 snapshot of the ad (3 facts, 2 learnings and 1 reflection).
Innovation Spotlight
We spotlight brands that are capitalizing on consumer trends with new product innovations and share what we can learn from them to help you innovate smarter.
AI²
Zappi CEO Steve Phillips discusses trends in AI and shares his thoughts on what they mean for the insights and market research industry.
The Data-Driven CMO
Zappi CMO Nataly Kelly shares interesting data points and tips for marketing leaders who love using data and creativity to drive business results.
Marketers on the Move
Each month, we’ll release a newsletter with content curated for leaders and up-and-coming professionals in marketing on their daily walks or commutes.
