Zappi introduces a new solution for testing restaurant offers and limited-time promotions

Quick service restaurants (QSRs) thrive on the strength of their offers - whether it’s a limited-time promotion, a new meal bundle or a value-driven deal that gets people through the door. However, until now, testing those offers has relied on tools built for menu items or broader restaurant concepts, rather than the unique dynamics of promotions themselves.

That changes today with the launch of our Activate It and Activate It Early Restaurants - Offers solution.

This marks an exciting expansion of our existing Activate It and Activate It Early Restaurants solutions, building on our menu item testing solutions to now include purpose-built offer testing. With this, QSR teams can explore both core restaurant items and promotional offers within one cohesive system.

Offers are one of the most important components for driving traffic and shaping consumer perception. With our new concept solution for restaurant offers, brands can finally test promotions with sharper, offer-focused insights designed specifically for the QSR space.

The new solution helps marketers and insights teams:

• Identify which deals drive the most traffic and resonate with different customer groups, including deal seekers.

• Measure value perception to determine whether your promotion feels like a win for consumers.

• Optimize offers for commercial success with diagnostics that dig into components, variants, open-ended responses and attributes.

Learn from past tests to make smarter decisions about future promotions.

Unlike traditional QSR testing, which often focuses on product or menu items, this release zeroes in on promotions. Our restaurant offers solution introduces:

• Offer-relevant insights like offer usage likelihood, deal seeker filtering and a value question to assess perceived worth.

• Proven concept assessment metrics tailored to offers - trial, breakthrough, incrementality, relevance, clarity, emotional resonance and more  

• Rich diagnostics that break down how each component or variant contributes to success, and how the offer delivers on brand attributes.

It’s about giving QSR brands insights they can actually act on.

Activate It Early is designed for testing new offer ideas in their early stages, helping you gauge which limited-time promotions or value propositions have the most potential before they’re fully developed. Activate It, on the other hand, is ideal for validating final offer concepts, providing deeper diagnostics and value measures to fine-tune promotions before launch. Both give QSR teams the best of both worlds for testing offers from idea to execution.

Our solutions for assessing restaurant offers build on the broader Activate It methodology, connecting with the Zappi platform’s ecosystem of consumer-driven testing solutions. That means QSR teams benefit from the same speed, automation and learning system that powers innovation testing across industries.

With our new solution for restaurant offers, QSR brands will gain the confidence to design promotions that deliver both consumer value and commercial impact.

In a category where promotions can make or break performance, the ability to test them with precision is a game-changer.

The new Activate It and Activate It Early Restaurants - Offers are live as of today in Beta. If you’re already a Zappi customer, log in now to start exploring our Innovation offering today.

Not yet a Zappi customer? Contact sales for a demo today.