Smarter ad-hoc research, made simple: Introducing the new Ask Anything

Research isn’t always one-size-fits-all. When unexpected questions arise, you need a flexible, ad-hoc survey to uncover those hard-to-find answers. 

Until now, ad-hoc surveys at Zappi have been limited in their scope. With Ask Anything’s latest release, we’ve expanded what’s possible - so you can build more coherent, flexible surveys tackling more of your ad-hoc business questions. This upgrade provides you with greater control, enhanced depth, and improved value when running custom surveys.

Ask Anything was built to give you a flexible way to run custom surveys when your needs don’t fit neatly into a template. Now, it’s even easier to create surveys that flow smoothly and deliver stronger data.

Introducing survey logic - giving you greater control over how you build.

• Question routing ensures respondents only see what’s relevant.

• Answer piping pulls responses into later questions for a smoother flow.

• Content blocks let you insert text, images or video anywhere in your survey, so you can provide context or set the stage for questions that follow.

• Respondent quality checks are built in, so you can be confident the data you collect is both reliable and robust.

And to give you even more value, we’ve also doubled the number of included custom questions from 5 to 10! Helping you run longer surveys and capture richer insights.

“With the addition of survey logic to Ask Anything, we're thrilled to offer our customers a powerful solution to those tactical, unexpected business questions that land on your desk. Ask Anything is simple to use, offers high-quality samples, and is now even better value. We hope it becomes an even more important part of your Zappi toolbox!"

Jamie Shacklock - Market & Brand Product Expert at Zappi

These changes make Ask Anything far more versatile. With survey logic at its core, you can design surveys that feel more natural and intuitive for respondents—keeping them engaged and focused on the questions that matter most. Smarter flows lead to cleaner, more reliable data and greater confidence in the insights you bring back to the business.

And with more questions included in every survey, you can go deeper into your topics, while keeping your studies cost-effective. Combined, all these enhancements mean you’ll spend less time configuring and more time uncovering the consumer truth.

With these powerful new upgrades, Ask Anything empowers you to build better, more coherent surveys that hone in on consumer truth - delivering richer, deeper insights with confidence.

Ask Anything is part of the broader Zappi platform, complementing our Advertising, Innovation and Brand solutions with the added flexibility of ad-hoc surveying. Together, they give you a one-stop shop for your research needs - from structured system tests to flexible, custom exploration. Think of it as having the best of both worlds: robust solutions for your big investments, with Ask Anything as the cherry on top for the quick-turn, situational questions that can’t wait.

Bottom line: With survey logic introducing smarter survey design and with more questions now included at no extra cost, Ask Anything makes ad-hoc research more coherent, more insightful, and more cost-effective than ever.

The new Ask Anything is live today. If you’re already a Zappi customer, log in now to start exploring Ask Anything. 

Not yet a Zappi customer? Contact sales for a demo today.