Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
LIVE WEBINAR
Modern brand tracking in action
Zappi's Brand Health Tracker turns tracking data into action: find growth signals, catch change early, and make your next move with confidence.
Thursday, October 22nd, 11:30am ET (4:30pm BST)
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BRAND TRACKING WEBINAR
What you'll learn
In this session, we'll show you specific use cases live in Zappi’s brand tracker. You’ll learn:
- What makes Zappi's approach to brand tracking different, and who it's built for
- Spot brand perception at speed: catch shifts while there's still time to act and understand the trajectory
- Get market context: put your brand's movement in category and competitive context before deciding how to respond
- Find the specific opportunity to grow: go deeper to identify the buying moment or barrier actually holding you back
- A live look at both our Brand Snapshot and Continuous Tracker in action
BRAND TRACKING WEBINAR
Our speakers
Jamie Shacklock - Senior Director, Industry Strategy, Zappi
Melissa Coito (MC) - VP of Product Marketing, Zappi
