Lessons in advertising: Christmas 2025
What can you learn from UK & US Christmas ads this year? Reserve your copy of our exclusive report with our tips and takeaways.
WHAT YOU'LL GET
The secrets of a great Christmas ad
Every year as we approach the winter holidays, the airwaves are filled with festive storytelling. Christmas advertising has become as much a part of the season as lights on a tree or songs on the radio.
It's a critical period for sales, but the best ads aren't those that feel overly promotional. It's the campaigns that tap into emotion — the feelings of nostalgia, togetherness and the magic feeling of the holidays — that remind people not just what to buy, but what the holidays mean.
In this report, we'll dive into the performance of Christmas ads from the US and the UK this year and share insights about what it takes to make a great holiday ad.
Since partnering with Zappi, we have seen our creative effectiveness improve by almost 30% across all our advertising. This equates to PepsiCo gaining hundreds of millions in value from greater creative effectiveness this year!
