Lessons in advertising: Super Bowl LIX
What can you learn from Super Bowl advertisers this year? Get our exclusive report with the best tips and takeaways.
WHAT YOU'LL GET
Secrets of Super Bowl ads consumers love
While Super Bowl ads are typically quite creative, weâve found that on average, they havenât always been the most effective. But this year was different. US ads on average have a Sales Impact score of 50, but this yearâs Super Bowl ads achieved an significantly higher average Sales Impact of 72.
They were also more distinctive (4.0 vs. 3.8), more emotionally intense (16.5 vs. 15.6) and, more humorous than the average US ad (19% laugh reaction vs. 8%).
In this report, we share data gathered from 20,000 consumers, answering questions like:
Which ads stole the show in this year's Super Bowl?
What made those ads effective?
What can we learn about how to create a winning Super Bowl ad?
Our partnership with Zappi has resulted in the highest performing creative in the brandâs history. We have improved overall ad effectiveness by over 20% working with Zappi.