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Marketers and insights managers turn to Zappi for insights, blogs, events, webinars and podcast episodes to inspire advertising and innovation research and testing.

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Latest Inspiration and News | Zappi

The latest from Zappi

The Zappi blog is your go-to place for insights, tips and inspiration. Updated frequently to give you the best and latest news, tips, ideas and inspiration.

Blog | Zappi

Blog

Zappi news is where you can find all our latest company updates. Refreshed frequently to give you the best and latest news, tips, ideas and inspiration.

News | Zappi

News

Join Zappi hosts as they get inside the world of consumer insights. They chat with global brand leaders who share their experience and tips.

Inside Insights Podcast | Zappi

Podcast

Looking for the most inspiring content in advertising and innovation insights? You've come to the right place.

Product Webinars, Tips and Ideas | Zappi

Webinars

Join industry leaders at Zappi's global events to share knowledge, build community and inspire change in marketing and insights. 

Events | Zappi

Events

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Are you ready for TMRE 2023? Zappi is!

Learnings-US-UK-Telco-advertising Hero

How can telco brands produce more effective advertising? We looked at over 100 ads from 2022 and 2023 to find the answers.

What's working (and what's not) in telco advertising

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Unlock your team's full potential

Kicking short-termism to the curb: Unlock your team's full potential

Groceryshop.2023

Zappi's Chief Customer Officer, Julio Franco, re-caps his biggest takeaways from our first time visiting Groceryshop

3 Takeaways from Zappi’s debut at Groceryshop 2023

Tech stack

The market research stack you need for the future

Insights org

AI and automation will change the way market research is done within enterprises, and insights teams will need to be structured differently to succeed. 

Looking ahead: The insights team org chart of the future 

Are you ready for Groceryshop 2023?  Zappi is!

Shotton headshot

In advertising, context is reality, which is why researchers must blend tactical and strategic thinking in their approach. Behavioral science expert, Richard Shotton, explains why how we reach people is just as important as with what. 

Real-world moments: Why context is critical for research success

Jo Lepore headshot

Joanna Lepore, Global Director of Foresight and Capabilities Exploration at McDonald’s, shares the truth behind being a thought leader, how she created a smashing personal brand, and how she went from a regional insights role in Australia to moving to the U.S. and putting foresight on the map.

Putting foresight on the map

future skills

Steve Phillips, Zappi's CEO, shares his predictions on how AI will affect insights teams in the not-so-distant future.

Artificial intelligence will unlock a new role for insights teams

Skills of the future

What are the skills insights professionals of the future need to succeed? And as you’re staffing and training your team, what are the skills you should be looking for? Here's Julio Franco’s, Chief Customer Officer at Zappi, six skillsets your team needs to flourish in the new age of insights.

Skills insights professionals of the future need to succeed

The skills insights professionals need to succeed in the future

Digital advertising

In this guide, we’ll present 10 ways to harness the brand-building potential of digital media and offer some context about why it’s been difficult to do in the past.

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How to build your brand with digital advertising

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Selected as a standout among more than 3,500 nominations spanning 19 countries, Zappi was awarded the prestigious title of "Best Marketing Insights Platform" in the 6th annual MarTech Breakthrough Awards program

Zappi Martech Breakthrough "Best Marketing Insights Platform"

Zappi named "Best Marketing Insights Platform" in 2023 MarTech Breakthrough Awards

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Predicting advertising success: Why you need to combine research methods

How to find your advertising success formula

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Zappi, the market research platform for consumer-obsessed marketing and insights teams, was selected as a finalist in Fast Company's fifth annual Best Workplaces for Innovators list.

Zappi Recognized by Fast Company as one of its Best Workplaces for Innovators

Platform

Any good research platform must have research expertise, subject matter expertise and smart technology. Here's more on why all three elements are critical.

Why Zappi is more than a technology platform

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Advertising effectiveness on the rise, finds Zappi

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We researched the shortlisted ads in Cannes Lions Creative Effectiveness and Creative Strategy categories with over 3,200 consumers using Zappi Amplify to find out which brands came out on top by consumers' vote. Here's what we found.

Top Creative Effectiveness & Strategy Lions by consumer vote

Hear them roar: Top 3 Creative Effectiveness & Strategy Lions by consumer vote

Ryan + Babita Cannes podcast

Cannes you believe it? Takeaways from Cannes Lions '23

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Adobo Magazine: Zappi reports an incline in creative effectiveness in 2023, outperforming pre-pandemic advertising

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Market research has been too expensive, too late, too unclear and too disposable for modern marketing teams to act on. It's time for a digital future.

Digitize or die: Thriving in the future of market research

Zappi

Martech Series: Is advertising getting better? Zappi releases first annual ‘State of Creative Effectiveness’ report

Cannes lions

The state of creative effectiveness in 2023

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Zappi at Cannes Lions. That's a wrap!

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Fast Company - The future of consumer insights: welcome to the connected era

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Creative Bloq: Don't worry creators, AI isn't coming for your job (yet)

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New Digital Age: New Business Bulletin - Imagination, Hootsuite, Zappi and many more

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The Drum - Beyond the lightbulb moment: how marketers can improve creative effectiveness

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This is how you innovate

McDonalds Supercharge innovation

Matt Cahill, Senior Director, Consumer Insights Activation at McDonald’s, recently joined us on an episode of the Inside Insights podcast to share the three key ways consumer insights are used today in his company’s innovation process. Read on for a breakdown of each.

How McDonalds uses consumer insights to make hit innovations

3 ways McDonalds use consumer insights to super-charge their innovation process

Cake Zappi birthday

Zappi is 10 years old

Zappi is 10 years old!

Steve

AI is disrupting every stage of the research process. It can spout questions for a consumer survey based on prescriptive goals; it can analyze and model large data sets in moments; it can organize and connect existing data, replacing a survey entirely; and it can draw conclusions from complex data sets. 

Why AI Will Kill the Researcher (and how to ensure your survival)

Why AI will kill the researcher (and how to ensure your survival)

Ryan presenting at ZDA

Lead your team to success in the future of consumer insights by getting ahead of the changes that are coming our way.

The future role of consumer insights: Lead your team to success

The future role of consumer insights: How to lead your team to success

Oksana Sobol Website Tile

Oksana Sobol, Insights Lead at The Clorox Company, explains the power of elastic thinking for insights, why up to 80% of insights are ignored by some decision makers and shares what her activism to send aid to her home country, Ukraine, taught her about the power of distributed organizations.

Elastic thinking: Connecting insights to decision making

The power of elastic thinking: Connecting insights to decision making

Metrics

Trial Potential & Breakthrough are two of the most critical innovation research metrics. Let's walk through what they are and how they are used.

Innovation research metrics: Trial & Breakthrough Potential

Julio Quirks

The AI revolution isn’t coming; it’s already here. And if you’re a researcher that hasn’t experimented with AI tools, you’re already behind.

With greater mandates to become agile, the “old way” of ad-hoc and disconnected data isn’t enough. Organizations are ensuring that data and insights exist all around the organization, so that every team is empowered to make data-backed decisions.


AI and the new researcher hierarchy of needs

Create blog hero

Zappi's C.R.E.A.T.E. framework will help guide you on your path to using consumer insights to create advertising that works. 

Create better advertising with consumer insights

C.R.E.A.T.E. better advertising with consumer insights

Kim Janine

In this session, experts from Zappi, the leading consumer insights platform, will talk through how insights teams can help fuel the right advertising decisions and raise the creative bar. They’ll underpin their tips with real-life examples from some of the world’s best advertisers like PepsiCo, Colgate-Palmolive or Heineken. 

How to use consumer insights to fuel winning advertising

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What does AI mean for the future of market research & beyond?

Yvonne

Zappi Amplify 2.0 is a consumer-centric ad development system that enables marketers to bring consumer feedback into every stage of the creation process

The next revolution in advertising is here

Webinar: How to use consumer insights to fuel winning advertising

Stefania Gvillo Headshot

How to be an insights transformation superstar

Quirks Chicago

How to survive in the new, connected insights era | Zappi

How to survive (and thrive) in the new, connected insights era

AI marketing

Adweek - What’s next for AI and Marketing?

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How to elevate your insights with empathy

Steve Phillips IIEX

Research Live - Researchers risk losing their jobs if they fail to keep up with AI 

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Why insights teams need to break the wheel to make a bigger impact

No gifts

The Wall Street Journal - More weddings, baby showers and birthdays are going gift-free

Stock 

Forbes - Why AI is the next frontier of product innovation

Jane-W Headshot

Jane Wakely, Chief Consumer and Marketing Officer at PepsiCo reveals the only way to create great advertising, the art and science of brand building and shares her take on the new four Ps of marketing.

How to be an electrifying brand leader 

Lightning in the bottle: How to be an electrifying brand leader

Dog and cat

The Wall Street Journal - Pets don’t get inflation, but they are feeling its effects

Super Bowl podcast

Super Bowl 57: The ads that scored major points this year

The farmer's dog

Campaign US - Less celebrity, more relatability: How Super Bowl LVII ads performed

Super Bowl

According to a new study from Zappi, 71% of consumers think commercials are important to the Super Bowl as an experience. 46% expect commercials during the 2023 Super Bowl to be the best in recent memory. 64% of consumers expect ChatGPT or AI to appear in at least one Super Bowl commercial

Super Bowl LVII, according to consumers: ChatGPT makes a big game debut

Fastco

FastCo - The secret to business agility: people, processes, and technology

The drum

The Drum - How brands can connect pre-launch data to unlock creators’ best ideas in 2023

Silicon Angle

SiliconANGLE - AI-powered consumer insights platform Zappi raises $170M

Funding - Steve

TechCrunch - Zappi raises $170M for its AI-based market research platform

VentureBeat - Fundraising

VentureBeat - How AI-powered market research helps predict success of future products and advertising

Kim Malcolm

Kim Malcolm, Director of Product Marketing at Zappi, shares what this year’s top UK Christmas ads are based on her recent research, the five key elements that make them so effective (and why it’s so critical to win) as well as the influence of the recession on consumer responses.

The ads that sleighed Christmas in the UK this year 

The ads that sleighed Christmas in the UK this year (and why people loved them)

Jorge Calvachi

Jorge Calvachi from La-Z-Boy talks about what it’s like to be the first insights hire in the company’s 95 year history, shares his strategy for creating a consumer-first mindset throughout the organization and reveals the only two questions you need for customer-centric decision making.

Bringing insights to an iconic brand after 95 years

Business Insider - The hottest marketing tech companies of 2022 

Lauren Governale

Lauren Governale, Head of Consumer Insights & UX Research at Hims & Hers, delivers a masterclass in using insights to create groundbreaking content, shares how she built an insights function from scratch and reveals her process for attributing insights and measuring her team’s success.

Let’s talk about sex: Insights in the telehealth sector

The Drum 

The Drum - The pre-launch paradigm: a new data perspective for marketers

John-lewis 2 (1)

MarketingWeek reviews John Lewis ad with Zappi

Clay Jones

Fixing the founding flaw of matrix organizations

ZDA group pic

First Zappi offsite in four years – here’s what I learned

We just gathered 300 people for our first company offsite in four years – here’s what I learned

Bianca Pryor

Making magic: Using insights to create great TV

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How to approach your category with consumer insights

How to approach your category like it's your first day on the job

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Mark Ritson, brand consultant, marketing professor and Marketing Week columnist, covers why he believes marketers should kill products, why digital marketing is a misnomer and reveals which part of marketing changes all the time and which hasn’t changed for over 2,000 years. 

What’s changed in marketing (and what hasn’t)

Peek behind  the curtain

Let's. Do. This.

Peek behind the curtain

Let's. Do. This.

Peek behind  the curtain