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Marketers and insights managers turn to Zappi for insights, blogs, events, webinars and podcast episodes to inspire advertising and innovation research and testing.

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Latest Inspiration and News | Zappi

The latest from Zappi

The Zappi blog is your go-to place for insights, tips and inspiration. Updated frequently to give you the best and latest news, tips, ideas and inspiration.

Blog | Zappi

Blog

Zappi news is where you can find all our latest company updates. Refreshed frequently to give you the best and latest news, tips, ideas and inspiration.

News | Zappi

News

Join Zappi hosts as they get inside the world of consumer insights. They chat with global brand leaders who share their experience and tips.

Inside Insights Podcast | Zappi

Podcast

Looking for the most inspiring content in advertising and innovation insights? You've come to the right place.

Product Webinars, Tips and Ideas | Zappi

Webinars

Join industry leaders at Zappi's global events to share knowledge, build community and inspire change in marketing and insights. 

Events | Zappi

Events

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AdMiration feature: M&M's "Horrific & Delicious"

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One year into his role, Zappi CEO Aaron Kechley shares how sharper focus, commercial excellence, and AI-accelerated innovation have fueled momentum across the business. From onboarding 21 enterprise customers to achieving 243% ROI validated by Forrester, Zappi continues to help brands make faster, smarter, consumer-centric decisions. Discover how connected insights and leadership at all levels are shaping the next chapter of growth.

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One year in: Momentum, focus, and what's next

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Zappi Founder and Chief Innovation Officer Steve Phillips reflects on a year of bold experimentation and breakthrough innovation. From AI-powered concept creation to the launch of the Connected Insights framework, Zappi is building the technologies that will help brands make 10,000 smarter decisions every month. Discover how the company’s dual-engine leadership model fuels innovation at the edge—and why the next wave of insights will be AI-accelerated, connected, and continuous.

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Innovation at the edge: A year of building what's next

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From awareness to sales: How influencers drive growth for CPG brands

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Transform year-round fan engagement through global storytelling with Marissa Solis, NFL's SVP. 

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Building the NFL brand beyond the game itself

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Retail analysts know every week counts: How to spot brand loyalty shifts early

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Telco brand tracking SEO

Beyond traditional brand tracking: Why telecom analysts need connected insights now

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The new insights investment playbook: Technology, AI and connected learnings

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AdMiration feature: Nature Valley's "Jealousy"

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How response curves lead to more strategic budgeting and better outcomes

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Trick or treat: Which Halloween candies are winning in 2025

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How telecom brand analysts can turn data overload into churn-reducing insights

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AdMiration feature: Dove's “Change the Compliment”

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Connected insights in 2025: Unveiling Level 4

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Zappi introduces a new solution for testing restaurant offers and limited-time promotions

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What’s driving consumer insights satisfaction today

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Why finance analysts win with faster, more predictive insights: Zappi innovation

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Zappi's Nataly Kelly and Steve Phillips introduce a new season of Inside Insights by breaking down the 2025 Connected Insights Imperative. 

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Zappi's Connected Insights Imperative Report

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Discover Inside Insights Season 10 — the reimagined podcast bridging marketing and consumer insights to help brands win with consumers. Hosted by Zappi’s Nataly Kelly and Steve Phillips, featuring leaders from PepsiCo, Visa, Unilever, and more. Explore bold conversations on connected insights, smarter decisions, and brand growth. Tune in on Spotify, Apple Podcasts, or YouTube to learn how collaboration drives impact in today’s fast-changing market.

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Inside Insights Season 10: Bridging Marketing and Consumer Insights | Hosted by Nataly Kelly & Steve Phillips | Bold Conversations on Brand Growth, Connected Insights, and Winning with Consumers | Listen on Spotify, Apple & YouTube

The new Inside Insights: Bridging the gap between marketing and insights

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Inside the state of connected insights: Progress, gaps and what comes next

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Taking marketing innovation from hype to impact: A playbook for finance CMOs

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AdMiration feature: ChatGPT’s “Pull Up”

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How CPG analysts can cut launch failures and accelerate innovation

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How retail analysts can turn scattered data into smart decisions

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Innovation Spotlight: Milano Chai Latte

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AdMiration feature: Pillsbury’s “Big Biscuits”

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Introducing Level 4 of The Connected Insights Framework: The accelerated organization

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7 CPG & QSR brands that nailed their innovations

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How QSR brand analysts are keeping pace with consumers

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Smarter ad-hoc research, made simple: Introducing the new Ask Anything

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Zappi expands Amplify Advertising System with out-of-home testing

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Zappi makes its proprietary data work for you: Introducing the Normative Data Agent for AI-powered ideation

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Cannes Recap: Highlights from Zappi’s State of Creative Effectiveness Report

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Quantifying the impact of continuous and connected consumer insights

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Strengthening our team to deliver more for our customers

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Zappi launches self-service AI Concept Creation Agents to revolutionize product ideation

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A CMO’s roadmap for connected marketing

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AI Quick Reports: One-click analysis at every stage of advertising and product development

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Introducing Zappi’s Professional Services | Elevate Your Insights Game

Unlock insights faster with Zappi Professional Services—expert-led support to optimize research, connect data to strategy, and drive smarter business decisions.

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Unlock the Full Potential of Your Insights with Zappi Professional Services

Unlocking the Full Potential of Your Insights: Introducing Zappi Professional Services

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How to develop your Super Bowl advertising with Zappi featuring PepsiCo

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Winning with Wellness in 2025: Healthier Snacks and Zero-Proof Drinks on the rise with consumers

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Remembering 2024, Zappi-style: Celebrating a year of consumer-centric innovation, big wins, and partnerships with brands like PepsiCo, McDonald’s, and Reckitt!

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Zappi's 2024 year in review

Zappi’s Year in Insights

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Elevating the role of research with behavioral science

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Emerging trends and watchouts in market research

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Supercharging your innovation development for competitive advantage

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Innovating on the edges: How to navigate AI and complex markets

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How AI Agents will change the way brands innovate

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How top brands are using AI for insights

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How PepsiCo went “meta” to improve creative effectiveness by 30%

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Zappi's new Innovation System: Driving consumer-centric product development with AI and connected insights

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Discover Zappi's AI Concept Creation Agents – rapidly generate, refine, and optimize product ideas using real consumer data to accelerate innovation.

Creativity at the speed of consumers: AI Concept Creation Agents now in beta!

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Two is better than one: Insights on the Brink & The Consumer Insights Revolution 

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How to use behavioral science to influence people and understand consumers

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Jacci Weber 

Why consumer insights + AI = real world superpowers 

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Using AI to supercharge customer-led innovation

On-demand webinar / Winning advertising w/ Kim & Janine. Three people floating in the air. Their heads connected to TV screens and wired to each other.

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The inaugural Connected Insights Conference

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Build it and they will come: How to systematize data for the whole organization

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From testing to learning: How Diageo used consumer feedback to expand in Africa

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Discover Zappi’s new Brand Health KPI Trackers in Beta! Track, measure, and optimize your brand’s performance with affordable, real-time insights today.

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Introducing Zappi’s New Brand Health KPI Trackers – Now in Beta!

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Introducing AI Quick Reports by Zappi: Get actionable insights in seconds, streamline research analysis, and supercharge your decision-making with AI.

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Introducing AI Quick Reports: rich insights in a click

Zappi Wins Best Marketing Insights Platform at 2024 MarTech Breakthrough Awards

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From order-taker to strategic partner: PepsiCo’s insights evolution

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How researchers can use AI to do a reverse take over of marketing

Peek behind  the curtain

Let's. Do. This.

Peek behind the curtain

Let's. Do. This.

Peek behind  the curtain