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Marketers and insights managers turn to Zappi for insights, blogs, events, webinars and podcast episodes to inspire advertising and innovation research and testing.

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Latest Inspiration and News | Zappi

The latest from Zappi

The Zappi blog is your go-to place for insights, tips and inspiration. Updated frequently to give you the best and latest news, tips, ideas and inspiration.

Blog | Zappi

Blog

Zappi news is where you can find all our latest company updates. Refreshed frequently to give you the best and latest news, tips, ideas and inspiration.

News | Zappi

News

Join Zappi hosts as they get inside the world of consumer insights. They chat with global brand leaders who share their experience and tips.

Inside Insights Podcast | Zappi

Podcast

Looking for the most inspiring content in advertising and innovation insights? You've come to the right place.

Product Webinars, Tips and Ideas | Zappi

Webinars

Join industry leaders at Zappi's global events to share knowledge, build community and inspire change in marketing and insights. 

Events | Zappi

Events

Power of love AdMiration Hero

Power of love AdMiration SEO

The power of love in advertising

Why sythentic pre screener Hero

Learn why Zappi built the Synthetic Idea Pre-Screener to help innovation teams identify promising ideas earlier with synthetic consumer evidence.

Why synthentic pre screener SEO

Why We Built the Synthetic Idea Pre-Screener | Zappi

Why we built the Synthetic Idea Pre-Screener

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SPS / SEO

Introducing the Synthetic Idea Pre-Screener: a faster first cut for your innovation pipeline

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Dirty soda SEO

Why America loves dirty soda: The consumer psychology behind the trend

Reese-s Pieces Innovation Spotlight Hero

Reese-s Pieces Innovation Spotlight SEO

Innovation Spotlight: REESE’S PIECES with Chocolate Cookie

Brand health revenue Hero

Brand health revenue SEO

How smart marketers use brand health data to grow revenue

RYZE AdMiration Hero

RYZE AdMiration SEO

AdMiration feature: RYZE Superfoods’ “What would happen if you felt a little bit better every day?”

Connected insight pillar Hero

Connected insight pillar SEO

Connected insights: What they are and how to use them

Podcast / Thumbnail / PZ Cussons

Marketing and Insights teams still speak past each other, burying consumer truth in translation gaps. James Mackenzie, Head of Growth at PZ Cussons, and Paul Yocum, Chief Growth & Marketing Officer, dismantle that gap firsthand by treating Insights as neutral ground, inside a company spanning Indonesia to Nigeria to the UK. 

The Intersection of data, insights, AI & the future of marketing

The intersection of data, insights, AI & the future of marketing

Matcha trend Hero

Matcha trend SEO

How matcha moved from tradition to trend

Carlsberg AdMiration Hero

Carlsberg AdMiration SEO

AdMiration feature: Carlsberg’s “If Carlsberg Did Summer”

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Zappi’s AI-powered Innovation System wins Gold at the 2026 International Business Awards®.

Zappi Innovation System Wins Gold Stevie® Award

Zappi’s AI-powered Innovation System wins Gold at the 2026 International Business Awards®

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Connected data SEO

How connected data powers better consumer insights

Eggo Zero Innovation Spotlight Hero

Eggo Zero Innovation Spotlight SEO

Innovation Spotlight: Eggo Zero Waffles

The future of connected insights Hero

The future of connected insights SEO

Where connected insights are headed next

Milos Tea AdMiration Hero

Milos Tea AdMiration SEO

AdMiration feature: Milo’s Tea Co. “Tastes Like Milo’s”

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Connected vs traditional research SEO

Why connected insights are the next evolution of research

Podcast / Canva / Matt & Oli

In this conversation with Matt Harris and Oli Bussell from Canva, you'll discover how Canva's team ran five campaigns across four European markets while keeping creative that actually connects with real people.

Podcast / SEO / Matt & Oli / Canva

How consumer insight shapes creative at scale

How consumer insights shapes creative at scale

BUBBA Burgers AdMiration Hero

BUBBA Burgers AdMiration SEO

AdMiration feature: BUBBA burger’s “You BUBBA Believe It: Security Cam”

The New Rules of Global Marketing Hero

The New Rules of Global Marketing SEO

The new rules of global marketing

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Super Bowl 2027 prep SEO

The Super Bowl meets Valentine’s Day in 2027. Are brands ready?

Trü Frü AdMiration Hero

Trü Frü AdMiration SEO

AdMiration feature: Trü Frü’s “Dreamhouse”

Inno spotlight Spicy food and bev Hero

Inno spotlight Spicy food and bev SEO

How brands are turning up the heat on the “everything spicy” trend

Marcelo Kertesz

Rebalance performance and brand to scale without losing voice with Manscaped CMO Marcelo Kertész. 

SEO image / Marcelo Kertesz

Why high-growth brands must rebalance marketing mix

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Christmas in July SEO

Christmas in July: Get ahead on your 2026 holiday marketing

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Brand social asset validation SEO

Campaign asset testing for the age of social video

Budweiser Great Delivery AdMiration Hero

Budweiser Great Delivery AdMiration SEO

AdMiration feature: Budweiser’s “Great Delivery”

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Sports marketing cultural platform Hero (1)

Why sports remain marketing's most powerful cultural platform

Curated Norms HERO

Curated Norms SEO

Introducing Curated Norms for Activate It: a sharper benchmark for what's next

4th of July Patriotism AdMiration Hero

4th of July Patriotism AdMiration SEO

Does patriotism still sell? What consumers think about Americana in advertising — and how to get it right

World Cup sponsorship activation scorecard Hero

World Cup sponsorship activation scorecard SEO

How to measure sponsorship success at the 2026 World Cup

Patrick O'Toole

Pat breaks down the 70-20-10 model for balancing proven tactics with true experimentation, shows how feeding NPS and Google reviews through a behavioral-economics-trained LLM uncovered hidden consumer motivators competitors miss, and explains why every AI insight still gets validated through traditional methods before it ships. 

SEO / Podcast / Patrick O'Toole

Building the AI-native insights function of the future

America250 Hero

New research from 2,000 U.S. consumers reveals how patriotic marketing is changing ahead of America250, July 4 and beyond—and what brands should do next.

America250 SEO

The New Rules of Patriotic Marketing | America250 Consumer Report

America250: What version of America do consumers want brands to celebrate?

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Amp blog SEO

Zappi launches Amplify AI and the new Amplify Hub, the next evolution of its connected ad testing system

Boris Dolkhani

Boris Dolkhani, SVP of Corporate and Mobility Marketing at Bosch, transformed a 139-year-old engineering company into a modern storytelling powerhouse with campaigns like "Like a Bosch" and their first-ever Super Bowl appearance. Learn the framework that guides creative decisions beyond data, the cultural conversation strategy that generated 10 billion media impressions on a limited budget.


Podcast / Thumbnail / Boris Dolkhani

Translating 139 years of innovation into modern storytelling

World cup workplace Hero

New Zappi research finds 48% of Americans plan to watch 2026 World Cup matches during work hours, signaling the rise of the "Workplace World Cup" and a major opportunity for brands targeting engaged fans.

World cup workplace SEO

The 2026 World Cup Is Becoming a Workplace Event, Zappi Study Finds

Zappi study: The 2026 World Cup is a workplace event

Radhika Duggal & Bettina Garibaldi

Marketing and insights teams speak different languages when building cultural relevance. Radhika Duggal, CMO of Major League Soccer, and Bettina Garibaldi, Chief Marketing Officer for FIFA World Cup 26™ New York New Jersey, reveal how soccer earned its place in American culture through three decades of patient community building. 

Podcast / Radhika & Bettina

How soccer built culture before America fully embraced it

Lines-in-the-sand hero

As OpenAI rolls ads into ChatGPT, new Zappi research finds consumers are open to advertising inside AI assistants — but concerns around trust, personalization, privacy, and biased recommendations could reshape how users engage with the platforms.

Consumers Are Open to AI Ads, But Trust and Personalization Risks Remain: New Zappi Study

Zappi study: Consumers open to AI ads, but trust and personalization risks remain

Hero / Podcast / Christian Niederauer 

Most brands treat AI like a data processor, but Christian Niederauer uses it to ask deeper human questions. Learn about his "people-centric AI" framework that moves beyond traditional consumer segmentation to understand humans holistically, his "machine insights" methodology for optimizing content in an agentic commerce world, and practical strategies for democratizing insights while maintaining quality control across global markets.

Thumbnail SQ

Using AI to ask deeper, more human questions

Podcast / Hero / Carolyn Pollock

Most brands lose relevance one price-led campaign at a time. Carolyn Pollock, former CMO of Tailored Brands and advisor to CEOs, transformed iconic menswear brands by reconnecting with consumer truth rather than chasing discounts. She reveals her "Love the way you look" strategy that rebuilt emotional brand equity, her framework for turning finance leaders into marketing allies through shared assumptions and documented models, and why the future belongs to AI-augmented generalists.

SEO / Podcast / Carolyn Pollock

How to build brand elasticity to reshape perception

Zappi takes gold at the 2026 American Business Awards® for its AI-Powered Innovation System

Podcast / hero / Alex Hardy

Frozen food faces a massive perception problem that's costing brands billions. Alex Hardy, Consumer Insight & Analytics Director at Nomad Foods, bridges this gap by transforming misconceptions into market opportunities across 25 European markets.

Podcast / SEO / Alex Hardy /Nomad foods

How consumer insights are reshaping perceptions & driving innovation in frozen foods

Patrick Roney / Hello Fresh

Most meal kit companies struggle with turning trial customers into loyal subscribers. Patrick Roney, Customer Insights & Analytics Lead at HelloFresh, bridges marketing strategy with behavioral data to solve this exact challenge, having previously applied similar approaches at McDonald's and Burger King.

Podcast thumbnail / HelloFresh / Patrick Roney

How HelloFresh scales DTC with consumer insights

Sorin Patilinet / PepsiCo

Marketing teams measure campaigns but miss the bigger picture of systematic effectiveness. Sorin Patilinet, Global Marketing Effectiveness Executive at PepsiCo, bridges engineering precision with marketing creativity to build scalable measurement systems that actually drive business growth.

Podcast / Thumbnail / Sorin Patilinet

The science behind measurable marketing impact

Podcast / Hero / Sinead

Sinead Jefferies, SVP of Professional Services at Zappi and former Chair of the Market Research Society, bridges C-suite strategy with operational research excellence, transforming how organizations embed consumer truth into decision-making.

Podcast / Sinead / YouTube thumbnail

It’s not the data, it’s the people

Katherine Melchior Ray

Connect cultural intelligence to global growth with Globe Ally's Katherine Melchior Ray. 


Podcast / Thumbnail / 

Think global, feel local: How insight powers cultural relevance

Pre-game winners of Super Bowl Hero

From snacks to beer to tech, meet the pre-game winners of Super Bowl LX, based on real consumer feedback.

Pre-game winners of Super Bowl SEO

Super Bowl LX Pre-Game Winners: Ads Consumers Love

Meet the pre-game winners of Super Bowl LX, according to consumers

Greg Guidotti & Mark Kirkham

In this conversation with Mark Kirkham from PepsiCo, and Greg Guidotti from Ferrara Candy Company, you'll discover how two veteran CMOs approach the Super Bowl as a strategic platform rather than a one-night spectacle. 

Podcast / Thumbnail / Super Bowl

How do brands win during the Super Bowl?

Michael Navski / Visa

Michael Nevski, Director of Global Insights at Visa, reveals how transaction data and AI can help your brand respond with empathy and relevance while creating more personalized shopping experiences that consumers actually want.

Podcast thumbnail / Michael Nevski / Visa

Shaping customer experiences with agentic AI & personalization

Hero / Podcast / Richard Shotton

Transform behavioral biases into brand advantage with Richard Shotton, Founder of Astroten. 

Podcast / YouTube thumbnail / Richard Shotton

How behavioral science helps brands overcome fragmented insights

Blog / Hero / Optimize Pack

Zappi is relaunching Optimize Pack to help brands make smarter packaging decisions earlier. Designed for early-stage and low-medium risk pack testing, Optimize Pack combines behavioral shelf metrics, powerful brand diagnostics, and AI-driven reporting to show whether a pack stands out, drives purchase, and feels on brand—while there’s still time to improve it.

Blog / SEO / Optimize Pack

Zappi relaunches Optimize Pack to help brands win at the shelf

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Zappi's 2025 year in insights

Peek behind  the curtain

Let's. Do. This.

Peek behind the curtain

Let's. Do. This.

Peek behind  the curtain