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Marketers and insights managers turn to Zappi for insights, blogs, events, webinars and podcast episodes to inspire advertising and innovation research and testing.

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Latest Inspiration and News | Zappi

The latest from Zappi

The Zappi blog is your go-to place for insights, tips and inspiration. Updated frequently to give you the best and latest news, tips, ideas and inspiration.

Blog | Zappi

Blog

Zappi news is where you can find all our latest company updates. Refreshed frequently to give you the best and latest news, tips, ideas and inspiration.

News | Zappi

News

Join Zappi hosts as they get inside the world of consumer insights. They chat with global brand leaders who share their experience and tips.

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Podcast

Looking for the most inspiring content in advertising and innovation insights? You've come to the right place.

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Webinars

Join industry leaders at Zappi's global events to share knowledge, build community and inspire change in marketing and insights. 

Events | Zappi

Events

Sports marketing cultural platform Hero

Sports marketing cultural platform Hero (1)

Why sports remain marketing's most powerful cultural platform

Curated Norms HERO

Curated Norms SEO

Introducing Curated Norms for Activate It: a sharper benchmark for what's next

4th of July Patriotism AdMiration Hero

4th of July Patriotism AdMiration SEO

Does patriotism still sell? What consumers think about Americana in advertising — and how to get it right

World Cup sponsorship activation scorecard Hero

World Cup sponsorship activation scorecard SEO

How to measure sponsorship success at the 2026 World Cup

Beyond brand engagement metrics Hero

Beyond brand engagement metrics SEO

Beyond clicks and views: Measuring brand impact

Amp AI thought leadership Hero

As campaigns shift from big bets to lots of little, learn how Amplify AI brings trusted consumer insight to more creative decisions.

Amp AI thought leadership SEO

Why Zappi Built Amplify AI for Modern Advertising Campaigns

From big bets to lots of little: Why we built Amplify AI

Inno spotlight Buchanan’s FIFA World Cup collection Hero

Inno spotlight Buchanan’s FIFA World Cup collection SEO

Innovation Spotlight: Buchanan’s FIFA World Cup Whisky Collection

Patrick O'Toole

Pat breaks down the 70-20-10 model for balancing proven tactics with true experimentation, shows how feeding NPS and Google reviews through a behavioral-economics-trained LLM uncovered hidden consumer motivators competitors miss, and explains why every AI insight still gets validated through traditional methods before it ships. 

SEO / Podcast / Patrick O'Toole

Building the AI-native insights function of the future

Building brands people remember Hero

Building brands people remember SEO

What it takes to build brands people remember

AdMiration Truly Hero

AdMiration Truly SEO

AdMiration feature: Truly Hard Seltzer’s “Drink Like a Believer: Drop”

America250 Hero

New research from 2,000 U.S. consumers reveals how patriotic marketing is changing ahead of America250, July 4 and beyond—and what brands should do next.

America250 SEO

The New Rules of Patriotic Marketing | America250 Consumer Report

America250: What version of America do consumers want brands to celebrate?

America 250 survey Hero

America 250 survey SEO

Patriotism isn’t as polarizing as brands think — here’s what Americans actually want this July 4th

Cannes AI learnings Hero

Cannes AI learnings SEO

Straight from Cannes: Why the best marketers are using AI to amplify human thinking

Amp blog hero

Amp blog SEO

Zappi launches Amplify AI and the new Amplify Hub, the next evolution of its connected ad testing system

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Pinterest SEO

6 learnings I'm taking home from Cannes Lions 2026

Lessons from Cannes staying close audience Hero

Lessons from Cannes staying close audience SEO

5 lessons from Cannes on staying close to your audience

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Canva SEO

The brand activations everyone is talking about at this year’s Cannes Lions

AdMiration BBC & ITV World Cup Hero

AdMiration BBC & ITV World Cup SEO

AdMiration feature: BBC’s “Let’s Make It Iconic” & ITV’s “American Road Trip”

Quotes from Cannes Hero

Quotes from Cannes SEO

10 standout quotes from insights and marketing leaders on the Cannes Lions stage

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Cannes speakers making a splash SEO

8 marketing leaders making a splash at this year’s Cannes Lions

Cannes Lions Marketing Hero

Cannes Lions Marketing SEO

What Cannes Lions tells us about marketing in 2027

Inno spotlight Tim Hortons World Cup Timbits Hero

Inno spotlight Tim Hortons World Cup Timbits SEO

Innovation Spotlight: Tim Hortons “Tastes of the Globe” Timbits

Boris Dolkhani

Boris Dolkhani, SVP of Corporate and Mobility Marketing at Bosch, transformed a 139-year-old engineering company into a modern storytelling powerhouse with campaigns like "Like a Bosch" and their first-ever Super Bowl appearance. Learn the framework that guides creative decisions beyond data, the cultural conversation strategy that generated 10 billion media impressions on a limited budget.


Podcast / Thumbnail / Boris Dolkhani

Translating 139 years of innovation into modern storytelling

World Cup attention economy Hero

World Cup attention economy SEO

How brands win attention during the World Cup

Paddy Power World Cup AdMiration Hero

Paddy Power World Cup AdMiration SEO

AdMiration feature: Paddy Power’s “Nobody Does Football Better Than Us!”

Zappi View on Synthetic AI and Human research Hero

Zappi View on Synthetic AI and Human research SEO

Zappi’s perspective on human, AI and synthetic research & how to determine the right approach

World Cup meme marketing Hero

World Cup meme marketing SEO

Why meme marketing dominates the World Cup conversation

World Cup watch party explainer Hero

World Cup watch party explainer SEO

The hidden social network connecting World Cup fans

AdMiration World Cup advertising Hero

AdMiration World Cup advertising SEO

10 lessons the World Cup taught us about great advertising

World cup workplace Hero

New Zappi research finds 48% of Americans plan to watch 2026 World Cup matches during work hours, signaling the rise of the "Workplace World Cup" and a major opportunity for brands targeting engaged fans.

World cup workplace SEO

The 2026 World Cup Is Becoming a Workplace Event, Zappi Study Finds

Zappi study: The 2026 World Cup is a workplace event

Radhika Duggal & Bettina Garibaldi

Marketing and insights teams speak different languages when building cultural relevance. Radhika Duggal, CMO of Major League Soccer, and Bettina Garibaldi, Chief Marketing Officer for FIFA World Cup 26™ New York New Jersey, reveal how soccer earned its place in American culture through three decades of patient community building. 

Podcast / Radhika & Bettina

How soccer built culture before America fully embraced it

Lines-in-the-sand hero

As OpenAI rolls ads into ChatGPT, new Zappi research finds consumers are open to advertising inside AI assistants — but concerns around trust, personalization, privacy, and biased recommendations could reshape how users engage with the platforms.

Consumers Are Open to AI Ads, But Trust and Personalization Risks Remain: New Zappi Study

Zappi study: Consumers open to AI ads, but trust and personalization risks remain

Hero / Podcast / Christian Niederauer 

Most brands treat AI like a data processor, but Christian Niederauer uses it to ask deeper human questions. Learn about his "people-centric AI" framework that moves beyond traditional consumer segmentation to understand humans holistically, his "machine insights" methodology for optimizing content in an agentic commerce world, and practical strategies for democratizing insights while maintaining quality control across global markets.

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Using AI to ask deeper, more human questions

Podcast / Hero / Carolyn Pollock

Most brands lose relevance one price-led campaign at a time. Carolyn Pollock, former CMO of Tailored Brands and advisor to CEOs, transformed iconic menswear brands by reconnecting with consumer truth rather than chasing discounts. She reveals her "Love the way you look" strategy that rebuilt emotional brand equity, her framework for turning finance leaders into marketing allies through shared assumptions and documented models, and why the future belongs to AI-augmented generalists.

SEO / Podcast / Carolyn Pollock

How to build brand elasticity to reshape perception

Stevie Awards Hero

Zappi takes gold at the 2026 American Business Awards® for its AI-Powered Innovation System

Podcast / hero / Alex Hardy

Frozen food faces a massive perception problem that's costing brands billions. Alex Hardy, Consumer Insight & Analytics Director at Nomad Foods, bridges this gap by transforming misconceptions into market opportunities across 25 European markets.

Podcast / SEO / Alex Hardy /Nomad foods

How consumer insights are reshaping perceptions & driving innovation in frozen foods

Patrick Roney / Hello Fresh

Most meal kit companies struggle with turning trial customers into loyal subscribers. Patrick Roney, Customer Insights & Analytics Lead at HelloFresh, bridges marketing strategy with behavioral data to solve this exact challenge, having previously applied similar approaches at McDonald's and Burger King.

Podcast thumbnail / HelloFresh / Patrick Roney

How HelloFresh scales DTC with consumer insights

Sorin Patilinet / PepsiCo

Marketing teams measure campaigns but miss the bigger picture of systematic effectiveness. Sorin Patilinet, Global Marketing Effectiveness Executive at PepsiCo, bridges engineering precision with marketing creativity to build scalable measurement systems that actually drive business growth.

Podcast / Thumbnail / Sorin Patilinet

The science behind measurable marketing impact

Podcast / Hero / Sinead

Sinead Jefferies, SVP of Professional Services at Zappi and former Chair of the Market Research Society, bridges C-suite strategy with operational research excellence, transforming how organizations embed consumer truth into decision-making.

Podcast / Sinead / YouTube thumbnail

It’s not the data, it’s the people

Katherine Melchior Ray

Connect cultural intelligence to global growth with Globe Ally's Katherine Melchior Ray. 


Podcast / Thumbnail / 

Think global, feel local: How insight powers cultural relevance

Pre-game winners of Super Bowl Hero

From snacks to beer to tech, meet the pre-game winners of Super Bowl LX, based on real consumer feedback.

Pre-game winners of Super Bowl SEO

Super Bowl LX Pre-Game Winners: Ads Consumers Love

Meet the pre-game winners of Super Bowl LX, according to consumers

Greg Guidotti & Mark Kirkham

In this conversation with Mark Kirkham from PepsiCo, and Greg Guidotti from Ferrara Candy Company, you'll discover how two veteran CMOs approach the Super Bowl as a strategic platform rather than a one-night spectacle. 

Podcast / Thumbnail / Super Bowl

How do brands win during the Super Bowl?

Michael Navski / Visa

Michael Nevski, Director of Global Insights at Visa, reveals how transaction data and AI can help your brand respond with empathy and relevance while creating more personalized shopping experiences that consumers actually want.

Podcast thumbnail / Michael Nevski / Visa

Shaping customer experiences with agentic AI & personalization

Hero / Podcast / Richard Shotton

Transform behavioral biases into brand advantage with Richard Shotton, Founder of Astroten. 

Podcast / YouTube thumbnail / Richard Shotton

How behavioral science helps brands overcome fragmented insights

Blog / Hero / Optimize Pack

Zappi is relaunching Optimize Pack to help brands make smarter packaging decisions earlier. Designed for early-stage and low-medium risk pack testing, Optimize Pack combines behavioral shelf metrics, powerful brand diagnostics, and AI-driven reporting to show whether a pack stands out, drives purchase, and feels on brand—while there’s still time to improve it.

Blog / SEO / Optimize Pack

Zappi relaunches Optimize Pack to help brands win at the shelf

EOY Hero

EOY SEO

Zappi's 2025 year in insights

B Corp Renewal - hero

Zappi renews its B Corp certification, showcasing measurable progress on emissions reduction, inclusive growth and community impact across its global business.

B Corp renewal - SEO

Zappi Renews B Corp Certification With an 89.8 Impact Score—Raising the Bar for Responsible Growth

Zappi renews its B-Corp certification – how we’re continuing to raise the bar

Avery Akkineni

Transform cultural signals into brand momentum with VaynerX CMO Avery Akkineni. 

Youtube thumbnail / Avery Akkineni

Culture moves fast—your marketing should, too

Super Bowl ad awards Hero

Zappi is honored with the 2025 MRS Technology Innovation Award for advancing connected insight systems powered by AI Agents.

Zappi Earns 2025 MRS Technology Innovation Award for AI-Powered Insights

Zappi wins the 2025 ASC/MRS award for Best Technology Innovation

Christmas in July Hero

Zappi’s Christmas 2025 report uncovers why emotional storytelling, nostalgia and smart use of AI powered the season’s most effective holiday ads.

Christmas in July SEO

Top Christmas Ads 2025: How Emotion and AI Won Consumers

Emotional Ads, Classic Characters and AI: What Made 2025’s Holiday Ads a Hit With Consumers 

Headshot Ridhima Thukral

Most global brands dilute their message when scaling across markets. Ridhima Thukral, Global Brand Director at Unilever, proves the opposite. Iconic brands become lighthouses that deepen their core philosophy while expressing it locally across countries.

How Unilever's Global Brand Director Scales Beauty Brands Across 190 Countries

How Unilever's Global Brand Director scales beauty brands across 190 countries

Peek behind  the curtain

Let's. Do. This.

Peek behind the curtain

Let's. Do. This.

Peek behind  the curtain