WORKSHEET
Holiday campaign reflection worksheet
Turn this season’s insights into next year’s success with our post-holiday campaign reflection worksheet to help make next year’s campaigns even better.
WHAT YOU'LL GET
A simple way to translate holiday learnings into actionable insights
This three-page worksheet will help you connect campaign performance with real consumer behavior and sharpen your decision-making for next year's campaigns.
The worksheet includes:
A structured snapshot of campaign goals and outcomes
Space to identify missed opportunities and the ideas you want to carry forward
The opportunity to uncover which messages truly resonated and any unexpected insights
Clear takeaways you can apply to improve targeting, messaging and creative development next season
Since partnering with Zappi, we have seen our creative effectiveness improve by almost 30% across all our advertising. This equates to PepsiCo gaining hundreds of millions in value from greater creative effectiveness this year!
Stephan GansChief Insights and Analytics Officer at PepsiCo
