The Breakfast Club 2026

This year at The Breakfast Club, we're exploring synthetic insights - one of the biggest shifts in consumer research. Consumer behavior is moving faster than traditional research can match, and audiences are more fragmented than ever. It's harder to keep up, let alone stay ahead.

On February 11, we'll dig into the possibilities (and limits) of synthetic. When trained on the right data, it's like having a consumer in the room when making decisions. But it's not a silver bullet - it only works when grounded in strong data and transparent standards.

You'll hear about the intersection between behavioral science and insights, see what leading brands are doing with synthetic, and learn where Zappi fits in this rapidly changing landscape.

Insights and marketing leaders from brands building or transforming their consumer insights functions. If you're figuring out how to understand your consumers better, faster, or smarter—you're in the right place.