How Wendy's found success in a busy time

Insights teams often face moments where they need extra support to meet the volume of research requests that inform important business decisions, especially when the team is going through some kind of transition. This was the case for Valerie Schroder, Consumer Insights Manager at Wendy's, who turned to Zappi to help accelerate their innovation pipeline after a colleague left her team.

Valerie went from running 1 to 20 projects, without a drop in the quality or pace of the team's work. Using Activate It to validate concepts throughout the pipeline gave the team a consistent, reliable process to lean on, even while operating with less internal bandwidth than usual. Support from Zappi's Professional Services team meant Valerie wasn't managing the increased volume alone — the transition of responsibilities felt seamless, and the team was able to react to new research requests quickly and assertively.