Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
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Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
How to balance delivering creative and innovation insights for the business while your team is in transition.
Fast understanding of ways of working
Leveling up from 1 to 20 projects
Finding an expert in QSR gave the team serious extra bandwidth and got them through a demanding few months.
Unlocking meaningful learnings
Supporting the team with the execution of projects and unlocking learnings from their data to find meaningful trends that address business needs.
Insights teams often face moments where they need extra support to meet the volume of research requests that inform important business decisions, especially when the team is going through some kind of transition. This was the case for Valerie Schroder, Consumer Insights Manager at Wendy's, who turned to Zappi to help accelerate their innovation pipeline after a colleague left her team.
Valerie connected with Zappi's consulting team to see if there was a way to move faster on the team's innovation pipeline. With support from a Zappi expert, the team used Activate It to validate innovation concepts at each stage of the pipeline, giving them a consistent way to test ideas without slowing down.
Valerie went from running 1 to 20 projects, without a drop in the quality or pace of the team's work. Using Activate It to validate concepts throughout the pipeline gave the team a consistent, reliable process to lean on, even while operating with less internal bandwidth than usual. Support from Zappi's Professional Services team meant Valerie wasn't managing the increased volume alone — the transition of responsibilities felt seamless, and the team was able to react to new research requests quickly and assertively.
Working with the Zappi consulting team was amazing - they jumped right in, were extremely accommodating of tight timelines and produced high quality work. Their support made a busy time a lot less stressful.
Valerie Schroder
Associate Manager, Consumer Insights at The Wendy's Company