Cheetos optimizes award winning Superbowl ad with Zappi Amplify TV

Each year, the Super Bowl in the US offers the biggest audience an advertiser can reach. Advertising in the Super Bowl is an unparalleled opportunity to build awareness, make your brand top of mind and create buzz. And with this opportunity comes a high investment and a very competitive context, as many highly entertaining blockbusters fill the ad break during the game. There is a lot of pressure on brands to make sure their Super Bowl ad is a winner.

For Cheetos Popcorn mix, the right ad presented an incredible opportunity to announce the arrival of the new product to a vast audience, drive sales and continue to build equity for the Cheetos brand.

Let’s take a look at three examples of this approach in action.

Consumers easily understood and appreciated the distinctiveness of the idea. They loved the way the product truth of leaving orange dust on fingers was brought to life. Something that could have been a pain point was turned into a distinctive brand asset that resonated with people in a highly enjoyable way.

Two key metrics showed the overall potential of the idea for success. The four ads came in the top third of all ads tested for their ability to drive immediate sales, and their potential to drive longer term impact on the Cheetos brand was even more incredible.

The idea clearly had potential and they could also identify a winning ad.