Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
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Connected Insights Conference 2025
September 09, 2025 | 8:00 AM – 12:00 PM The Drake Hotel - Chicago
AI-FUELED INNOVATION
The Connected Insights Conference will dive into the challenges and opportunities that come with making consumer insights the driving force in decision-making processes across your organization.
This event is tailored for insights leaders, decision-makers, and change advocates eager to turn their organizations into consumer-centric success stories.
How are cutting-edge insights teams using AI to drive the next wave of consumer products?
Insights should be a function that everyone in the business prioritizes as important – this conference is designed to help you elevate its role so it gets the seat at the table it deserves!The Connected Insights Conference will dive into the challenges and opportunities that come with making consumer insights the driving force in decision-making processes across your organization.
This event is tailored for insights leaders, decision-makers, and change advocates eager to turn their organizations into consumer-centric success stories.
Who attends the Connected Insights Conference
Whether you're building a consumer insights function or transforming an existing one, join us to revolutionize how your business understands and serves its consumers, ensuring long-term success and relevance in a constantly evolving market.
Here’s a sneak peek at some of the brands who attended previously.
Agenda
8:00 - 9:00 AM Welcome breakfast & networking
9:00 - 9:30 AM Opening keynote. Steve Phillips, Chief Innovation Officer, Zappi and Aaron Kechley, CEO, Zappi
9:30 - 10:15 AM Customer Panel: Making data work: Connecting Insights to Power Business Impact Featuring leaders from Mars, Kraft Heinz, McDonald's and Clorox. Moderated by Julio Franco
10:15 - 10:45 AM Networking & coffee break
10:45 - 11:15 AM Product vision & innovation showcase: Early access to what we're building next at Zappi
11:15 - 12:00 PM Customer panel: Unlocking new value with AI. Beyond efficiency in consumer insights Featuring leaders from Rust-Oleum, US Cellular, and Bel Group. Moderated by Cedric Steele
Hear from the experts
We’re excited to welcome some 🔥 customers to talk all about how their teams are using AI for our customer panel. Watch this space, we'll be adding more details soon.
Getting to the Connected Insights Conference
This half-day event will take place on September 9th from 8:30-12:00 p.m. prior to the Corporate Researchers Conference in Chicago, IL.
Join us in the heart of Chicago!
The Drake Hotel - French Room
140 E Walton Pl, Chicago, IL 60611
