Cannes Recap:Highlights from Zappi’s State of Creative Effectiveness Report

What were the biggest lessons and takeaways from Cannes this year?

Don't miss out, even if you couldn't make it to the South of France this year.

With this webinar, Zappi is bringing the best of the Riviera back to you! Come and capture some of the latest trends and learnings from Cannes Lions.

You'll hear from Zappi marketers who were on the scene in person. We'll share a recap with the most important highlights from Cannes Lions 2025, including our latest report we brought to Cannes this year, The State of Creative Effectiveness.

You'll hear about:

• The current state of creative in the US

• How creative effectiveness varies among different ages and genders

• The impact of various advertising characteristics on effectiveness, like the use of celebrities, music, AI, etc.

• The strengths and weaknesses of different categories including CPG food, QSR, alcoholic beverages, financial services, telecommunications and more

• What to focus on to create your most effective creative