Cannes Recap: Highlights from Zappi’s State of Creative Effectiveness Report
Webinar on July 8, 2025, 11 Eastern time
WHAT YOU'LL GET
Making your most effective creative
What were the biggest lessons and takeaways from Cannes this year?
Don't miss out, even if you couldn't make it to the South of France this year.
With this webinar, Zappi is bringing the best of the Riviera back to you! Come and capture some of the latest trends and learnings from Cannes Lions.
You'll hear from Zappi marketers who were on the scene in person. We'll share a recap with the most important highlights from Cannes Lions 2025, including our latest report we brought to Cannes this year, The State of Creative Effectiveness.
You'll hear about:
The current state of creative in the US
How creative effectiveness varies among different ages and genders
The impact of various advertising characteristics on effectiveness, like the use of celebrities, music, AI, etc.
The strengths and weaknesses of different categories including CPG food, QSR, alcoholic beverages, financial services, telecommunications and more
What to focus on to create your most effective creative
Meet the speakers
Melissa Coito, VP of Product Marketing
Kim Malcolm, Head of Advertising Research
Katie Sweet, Sr. Director of Content Marketing
Since partnering with Zappi, we have seen our creative effectiveness improve by almost 30% across all our advertising. This equates to PepsiCo gaining hundreds of millions in value from greater creative effectiveness this year!
