Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
The State of Creative Effectiveness: Social Video 🎥
Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
February 5 | 8:30 AM – 11:30 AM The Bailey | 16 Old Bailey, London EC4M 7EG
We’re bringing together insights professionals from across Europe for a morning event designed to help insights leaders get a deeper understanding of not just why it’s important to connect data and insights across your organization, but how to actually do it.
We’ll share what we're so excited about the potential of our industry, and hear examples of how leading insights organizations have transformed the way their teams work. We’ll get hands-on together in a workshop to help you work through the current state of insights within your org, defining clearly what you need to do to take your insights from fragmented and disconnected to connected, and outline what needs to be true to take the next step along your journey.
8:30 — 9:00 AM Continental Breakfast
9:00 — 9:30 AM The Future of Insights
Steve Phillips, Founder & Chief Innovation Officer
Babita Earle, Managing Director, International
9:30 — 10:15 AM State of Connected Insights Workshop
10:15— 10:30 AM Tea & Networking Break
10:30 — 11:00 AM Fireside Chat: What’s possible with AI when your data is connected
Johanna Thompson, Human Intelligence - Agile Innovation Insights Senior Global Manager, Mars
McKenzie Davis, Director, Professional Services, Zappi
11:00 – 11:30 AM AI Agents in Action
Steve Phillips, Founder & Chief Innovation Officer
McKenzie Davis, Director, Professional Services, Zappi
11:30 – 11:45 AM Closing
We're excited to be bringing The Breakfast Club back to London in February. Space is limited for this event, so make sure you are registered to attend!
Whether you're building a consumer insights function or transforming an existing one, join us to revolutionize how your business understands and serves its consumers, ensuring long-term success and relevance in a constantly evolving market.
This event is free and open for all brands to attend, but space is limited and will sell out, so make sure you're registered to join us!
With questions, please contact Elana Heffley at elana.heffley@zappistore.com.
from your industry peers and colleagues
of what you need to do to transform how your teams make an impact to your organization
for how to level up your people, processes, data and tech in 2025
with like-minded insights leaders
We’re hosting The Breakfast Club at The Bailey - 16 Old Bailey, London. When you arrive, head to the lower floor and follow the Zappi signs.
At last year’s breakfast club, we brought together dozens of insights pros for conversation and connection about the role AI is playing in insights. We heard from leaders at Colgate, Mars and Heineken share their experience, and where they are along the AI adoption curve.