EVENT

We’re bringing the Breakfast Club back in 2025!

February 5 | 8:30 AM – 11:30 AM The Bailey | 16 Old Bailey, London EC4M 7EG

Building the Roadmap for Insights Transformation

We’re bringing together insights professionals from across Europe for a morning event designed to help insights leaders get a deeper understanding of not just why it’s important to connect data and insights across your organization, but how to actually do it.

We’ll share what we're so excited about the potential of our industry, and hear examples of how leading insights organizations have transformed the way their teams work. We’ll get hands-on together in a workshop to help you work through the current state of insights within your org, defining clearly what you need to do to take your insights from fragmented and disconnected to connected, and outline what needs to be true to take the next step along your journey.

The agenda

8:30 — 9:00 AM Continental Breakfast

9:00 — 9:30 AM The Future of Insights

Steve Phillips, Founder & Chief Innovation Officer

Babita Earle, Managing Director, International

9:30 — 10:15 AM State of Connected Insights Workshop

10:15— 10:30 AM Tea & Networking Break

10:30 — 11:00 AM Fireside Chat: What’s possible with AI when your data is connected 

Johanna Thompson, Human Intelligence - Agile Innovation Insights Senior Global Manager, Mars

McKenzie Davis, Director, Professional Services, Zappi

11:00 – 11:30 AM AI Agents in Action

Steve Phillips, Founder & Chief Innovation Officer

McKenzie Davis, Director, Professional Services, Zappi

11:30 – 11:45 AM Closing

Kick off 2025 with Zappi!

We're excited to be bringing The Breakfast Club back to London in February. Space is limited for this event, so make sure you are registered to attend!

Who attends the Breakfast Club?

Whether you're building a consumer insights function or transforming an existing one, join us to revolutionize how your business understands and serves its consumers, ensuring long-term success and relevance in a constantly evolving market.

This event is free and open for all brands to attend, but space is limited and will sell out, so make sure you're registered to join us!

With questions, please contact Elana Heffley at elana.heffley@zappistore.com.

You’ll leave The Breakfast Club with:

    Inspiration
    from your industry peers and colleagues
    A deeper understanding
    of what you need to do to transform how your teams make an impact to your organization
    Ideas and next steps
    for how to level up your people, processes, data and tech in 2025
    New connections
    with like-minded insights leaders

Getting to The Breakfast Club

We’re hosting our London-based event at The Bailey in London. When you arrive at The Bailey, head to the lower floor and follow the Zappi signs!

Did you miss us at the first Breakfast Club?

At last year’s breakfast club, we brought together dozens of insights pros for conversation and connection about the role AI is playing in insights. We heard from leaders at Colgate, Mars and Heineken share their experience, and where they are along the AI adoption curve.