Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
The State of Creative Effectiveness: Social Video 🎥
Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
Tiered discounts on Brand Health Snapshots through December 31, 2026. Buy multiple and get free snapshots on us.
Through December 31, we're running discounts on multiple Brand Health Snapshots, so you can get a valuable read on brand health across your portfolio and markets at the same time:
Buy 3 snapshots, get 1 free - Best for a first read across a small portfolio or a couple of markets.
Buy 5 snapshots, get 2 free - Best for a multi-brand or multi-market program that needs breadth in one hit.
Buy 10 snapshots, get 3 free - Best for organizations with both portfolio and geographic breadth to cover.
Running more than 10 snapshots? Talk to your account team, we can build something that fits.
The offer covers Brand Health Snapshots run with the default sample size (n400) and audiences with an incidence rate above 50%. Availability of specific markets, categories, and audiences applies. The first five custom questions are included in each Snapshot; anything beyond that is charged at retail. B2B audiences are not covered by this offer. Snapshot projects must be requested and completed on the Zappi Platform by December 31, 2026. Free cells need to be used by the same date. This offer doesn't stack with other discounts.
Category focused
A Snapshot gives you a detailed view of purchase behavior in your category, plus the strengths and weaknesses of every key brand competing in it.
Standardized
Tracker-ready