The new Inside Insights: Bridging the gap between marketing and insights

Consumers are moving faster than ever. Markets are crowded. Competition is everywhere. In this environment, the brands that win aren’t just more creative or innovative — they’re the ones deeply and continuously connected to the people they serve.

Yet inside many organizations, marketing and insights teams still operate in silos. The result? Slower decisions, diluted ideas, and missed opportunities.

That’s why Inside Insights is back — completely reimagined for Season 10 with a new mission: to be the bridge between marketing and insights, creating bold, human conversations that put consumers at the center of every decision. With new hosts, an elevated format, and a lineup of industry-leading guests, this season marks a new chapter for the show.

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Because the rules have changed.

According to Harvard Business Review, The volume of decisions leaders face has increased tenfold in just three years. Pressure is higher, timelines are shorter, and the cost of getting it wrong is greater than ever.

Our own Connected Insights Imperative 2025 research confirms the pattern: organizations with connected insights outperform those stuck in silos, and data fragmentation has now overtaken budget constraints as the top barrier. In other words, complexity — not commitment — is what’s holding teams back.

In this new world, winning brands don’t just move fast — they move smart, with consumers at the heart of every decision. That happens when marketing and insights stop working in silos and start moving together.

That’s the idea at the heart of Season 10: Connected for Impact — showing how collaboration fuels sharper choices, faster action, and work that truly resonates with consumers.

And it reflects our broader vision at Zappi: to create a future where trusted insight is instantly and continuously at the heart of every brand decision — shaping the ideas, innovations, and experiences that define everyday life.

Season 10 comes with fresh energy and a few exciting changes:

• New hosts — Zappi’s Chief Marketing Officer Nataly Kelly and Co-founder & Chief Innovation Officer Steve Phillips, bringing unique perspectives from both brand growth and consumer understanding.

• A bold new mission — every conversation bridges marketing and insights for real business impact.

• A powerhouse guest list — building on the calibre of leaders who’ve joined us in previous seasons, Season 10 features 12 voices from PepsiCo, Visa, Hello Fresh, Heineken, NFL, Unilever and more.

“The new Inside Insights is about showing what’s possible when marketing and insights move as one,” says Nataly Kelly. “That’s how brands create work that resonates, wins with consumers and drives real growth.”

“Great brands are built on great decisions — and the best decisions happen when consumer insights are always at the center, guiding every choice. This season is about bringing that truth to life through real stories from the people making it happen,” says Steve Phillips.

Season 10 kicks off with a conversation between our hosts, Nataly Kelly and Steve Phillips. 

In this kickoff episode, they unpack the results of The Connected Insights Imperative 2025 — Zappi’s annual research on the state of insights. The findings reveal why connected insights aren’t just a competitive edge anymore, but a business imperative.

You’ll learn:

• Why organizations with connected insights report 24-point higher satisfaction than fragmented ones — a clear marker of the business impact of integration.

• How data fragmentation has overtaken budget constraints as the top barrier, despite record investments in AI and technology.

• What Level 4: Accelerated looks like in the Connected Insights Maturity Framework— when consumer insights become organizational DNA, powering faster, smarter decisions across every function.

🎧 Listen to Episode 1 now

Inside Insights is where marketing and insights meet — and where the conversations can change how you think about building brands.

Whether you’re here for inspiration, practical frameworks or a front-row seat to conversations shaping the future of marketing and insights, Inside Insights is built for you.

Where the journey’s taken us:

• More than 80 episodes published

• Winner of the 2022 MR Podcast of the Year award

• 100K+ podcast subscribers on YouTube

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Be part of the conversations that are redefining how brands win with consumers.