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Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Blog Transformation
Why systematized market research is the future of consumer insights
December 15, 2023
With so many research suppliers out there (there are over 1,300 listings on the Insight Platforms directory right now), it’s no wonder that insights teams often decide which to use on a ...
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Blog Transformation
Managing stakeholders to drive insights transformation
December 13, 2023
As you look to the future of your insights team, you’re likely facing the need to change. You’re being asked to move faster, do more with less, maybe even incorporate AI. That requires new tools and, ...
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Blog Transformation
How to successfully democratize research to become a consumer-centric organization
November 6, 2023
I’m going to come right out and say something that has been on my mind for the last several years: Democratization is the future of consumer insights. It’s the key to enabling organizations to be ...
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Blog Transformation
Looking ahead: The insights team org chart of the future
September 20, 2023
You’ve probably seen a lot of change to the insights function throughout your career. You’ve seen technology disrupt the way research is done. You’ve seen business needs evolve and expectations for ...
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Blog Transformation
The future role of consumer insights: How to lead your team to success
May 25, 2023
Technology continues to advance and AI capabilities are evolving on a daily basis. Combine this with budget constraints and the need for businesses to gain a competitive advantage and it’s clear that ...
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Blog Transformation
5 tips for setting up a knowledge management system
October 7, 2021
In today’s world, there’s no doubt that knowledge is power. Businesses are trying to capitalize on the knowledge they already have by standing up knowledge management systems (KMS) — with the ...
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Blog Transformation
11 things you can do to be more customer centric
July 1, 2021
It’s not uncommon to see brands claiming to be customer centric, but what does that really mean? Sure, it sounds and looks nice on paper, but most of the time it’s just something organizations say ...
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Blog Transformation
People & culture: 5 lessons we learned this year
December 17, 2020
Well, what a year. I’m not going to waste much time describing how unexpected and epochal the events of the last 12 months have been. There are plenty of people to tell that story, and my version ...
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