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Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Blog Innovation
How to land your pricing strategy in a cost of living crisis
April 14, 2023
When money is tight, consumers care more about price. You don’t need a business degree to understand that one. But what’s less obvious is what that looks like in reality. While the natural tendency ...
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Blog Innovation
How to be the first to cross the whitespace innovation gap
November 11, 2022
In a competitive market, the last thing you want is to look around and wonder, “Do we keep going now that the competition beat us to the market with this?” Or even worse, “I knew that was a great ...
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Blog Innovation
Are your shoppers aware you've redesigned your packaging?
May 25, 2022
As many of our friends in the United States may know by now, there is currently a severe formula shortage due to a plant shutdown, among other things. This shortage led to me spending my weekend ...
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Blog Innovation
Design thinking: Make a greater impact with your packaging
December 7, 2021
As an insights professional or packaging designer, you have no doubt heard about design thinking. In most cases, you may have even been asked to put it into practice as you are designing new ...
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Blog Innovation
4 steps to baking an elite shopper insights learning agenda
October 14, 2021
As the leaves start to turn and pumpkins begin to appear on porches, insights teams everywhere embark on a time honored tradition: crafting next year’s shopper insights learning agenda. Now hopefully ...
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