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Halloween

Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
How Reese’s became Halloween’s favorite candy
October 30, 2026
Halloween dates back over 2,000 years to Samhain, a Celtic New Year’s Day that was traditionally celebrated on November the 1st. During this period, people thought that demons, fairies and the ...
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Rivian’s Ghostbusters ft. Bill Murray AdMiration
Blog Advertising
AdMiration feature: Rivian’s “Ghostbusters ft. Bill Murray”
October 29, 2026
For this week’s AdMiration feature, we looked at consumer response to Rivian’s “Ghostbusters” ad — a Halloween campaign that brings Bill Murray back as Dr. Peter Venkman, this time catching ghosts ...
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Fanta Halloween Reveal AdMiration
Blog Advertising
AdMiration feature: Fanta’s “Halloween Reveal”
September 17, 2026
For this week’s AdMiration feature, we looked at consumer response to Fanta’s Halloween Reveal ad — the launch film for Fanta’s Haunted Universe, the brand’s first original Halloween world and its ...
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Blog Halloween
Brewing up insights: Turning Halloween buzz into actionable data
October 31, 2025
Every October, some brands go all-in on Halloween, rolling out limited-edition products and playful campaigns that fill social feeds with spooky cheer. But while much of the focus goes into creating ...
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Blog Innovation
Trick or treat: Which Halloween candies are winning in 2025
October 21, 2025
We love the magic of Halloween candy. Each year our favorite brands roll out seasonal candy with packaging in traditional Halloween colors, and they play with fun, festive candy shapes like pumpkins, ...
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Blog Advertising
AdMiration feature: Snickers' "Halloween: Unexpected Guests"
October 31, 2024
For this week’s AdMiration feature, we looked at consumer response to Snickers’ “Halloween: Unexpected Guests” ad. The ad is part of their 2024 Halloween campaign and is the first time two of the ...
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Blog Innovation
Why less is more in making your Halloween innovation a success
October 23, 2023
It’s spooky season! It’s the time of year when we cover our homes in pumpkins and fake cobwebs, dress up our kids (or ourselves) in fun costumes, and eat enough candy to make ourselves sick (or maybe ...
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