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Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

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Connected insights: What they are and how to use them

August 19, 2026

Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...

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Women to watch in market research in 2025

January 28, 2025

The field of market research is ever-evolving, with new methodologies and insights shaping the way we understand consumers and markets. At the forefront of this are remarkable women who are not only ...

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