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Posts by Zappi PR Team

Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog
Zappi’s next chapter: Aaron Kechley appointed CEO, Steve Phillips to step into Executive Chair and CIO
October 1, 2024
Today, we’re not just turning a page—we’re writing the next chapter of Zappi’s story. We’re thrilled to announce that Aaron Kechley has been appointed as our new Chief Executive Officer, effective ...
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Blog
Zappi announces strategic partnership with Woxi, further fueling product innovation through Connected Insights
July 10, 2024
Today, we are excited to announce that Woxi, a modern, agile predictive analytics platform for today's innovative decision-makers, is now part of Zappi’s partner ecosystem. We’re combining the best ...
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Blog Zappi news
Zappi strengthens its leadership team with key appointments in global expansion
January 31, 2024
Today, Zappi announced key changes to its global leadership team, appointing Nataly Kelly as Chief Marketing Officer and promoting Babita Earle to International Managing Director from her previous ...
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The State of Creative Effectiveness: Social Video
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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