Skip to content

Posts by Vik Trifonova & Kelsey Sullivan

Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...

Tags:

Blog Innovation
The pregame is back: 6 insights for brands navigating the new night out
May 26, 2026
Pregaming. A lively college dorm, tables adorned with red solo cups, people gathered around with a deck of cards, upbeat music playing in the background — this is typically what comes to mind for ...

Get smart stuff in your inbox

Our newsletter delivers insider info to delight your inner insights geek.