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Posts by Vik Trifonova & Katie Sweet

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Blog Innovation
How to win with protein now that it’s a mainstream CPG trend
September 8, 2026
Protein is everywhere across food and drink categories right now — bread, pasta, snack cheese, even coffee. Mintel data shows food and beverage launches carrying a high-protein claim quadrupled ...
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Blog
Innovation Spotlight: REESE’S PIECES with Chocolate Cookie
August 25, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched REESE’S PIECES with ...
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Blog Innovation
Innovation Spotlight: Eggo Zero Waffles
August 11, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Eggo Zero Waffles, the ...
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Blog Innovation
How brands are turning up the heat on the “everything spicy” trend
July 21, 2026
One interesting flavor trend that’s been making its way across food and drink is heat. Spicy has spread into virtually every category — snacks, baking, even spirits — sometimes paired with sweetness ...
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More to explore

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The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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