The State of Creative Effectiveness: Social Video 🎥

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Why partner with us

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Talk to us
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Advertising

Innovation

Brand tracking

Professional services

Advertising research capabilities

TV ads

Storyboards

Early campaign ideas

Digital ads

Innovation Research Capabilities

Idea screening

Concept testing

Pack research

Pricing research

AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
Zappi helps...

CPG

QSR & Dining

Finance

Telecommunications
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News

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Posts by Tom Holliss

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The state of creative effectiveness today: Research, trends and insights

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Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...

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People & culture: 5 lessons we learned this year

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Well, what a year. I’m not going to waste much time describing how unexpected and epochal the events of the last 12 months have been. There are plenty of people to tell that story, and my version ...

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