The State of Creative Effectiveness: Social Video 🎥

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Why partner with us

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Talk to us
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Advertising

Innovation

Brand tracking

Professional services

Advertising research capabilities

TV ads

Storyboards

Early campaign ideas

Digital ads

Innovation Research Capabilities

Idea screening

Concept testing

Pack research

Pricing research

AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
Zappi helps...

CPG

QSR & Dining

Finance

Telecommunications
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News

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Posts by Simon Falconer, Katie Sweet & Rhys Hillan

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Connected insights: What they are and how to use them

August 19, 2026

Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...

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We looked at product design & packaging of vegan meats to help you avoid mis-steaks

February 9, 2023

Whether you think it’s a fad or a food revolution, the popularity of veganism has skyrocketed in recent years. It carries an identity or value dimension that goes beyond the diet itself. There is ...

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The State of Creative Effectiveness: Social Video

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Posts by Simon Falconer, Katie Sweet & Rhys Hillan

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