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Posts by Ryan Barry

connected insights learning loop
Blog
Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Blog
The market research stack you need for the future
September 22, 2023
Every day, big brands come up with new products with new names, packaging and pricing. They work on new creative, craft new messaging and explore new channels. As an insights leader at one of those ...
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Blog Insights
We’re heading into a recession… Are you ignoring your customers?
June 30, 2022
All signs point to an imminent recession. We can bury our heads in the sand and pretend it’s not happening, or we can buckle up and focus on what’s important — which, in my opinion, is simple: our ...
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Blog Insights
What is systematic market research?
December 11, 2019
At present, the consumer insights landscape — whether you look at corporate insights, the vendor landscape, or the consumers themselves — is between two worlds: digital and analog. An industry formed ...
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Blog Insights
You’re not in consumer insights to be a project manager
May 23, 2019
If you’re in a corporate consumer insights role, I’m guessing that you chose your career because you’re interested in people and what makes them tick: why they do what they do and buy what they buy. ...
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Blog
If data were dating: meta-analysis in market research
May 2, 2019
Getting married after just one date You’ve been on a date and it went well. You talked, you connected and you learned a lot about your date. So much so that you feel you are ready to make a big ...
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