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Posts by Richard Shotton

connected insights learning loop
Blog
Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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AdMiration feature: Irn-Bru’s “Mannschaft”
June 13, 2024
Welcome to a very special edition of our AdMiration feature! This week we had Richard Shotton, behavioral scientist and author of The Illusion of Choice and The Choice Factory, on as a guest author ...
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Blog
Real-world moments: Why context is critical for research success
September 19, 2023
Testing your perception Let’s start with a little experiment: Here’s a picture, take a look. What do you see? A duck? Or a rabbit? Well, chances are this depends on when you’re seeing it. This image ...
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The Connected Insights Imperative

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