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TV ads

Storyboards

Early campaign ideas

Digital ads

Innovation Research Capabilities

Idea screening

Concept testing

Pack research

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AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
Zappi helps...

CPG

QSR & Dining

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Posts by Mary Lou Barney

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The state of creative effectiveness today: Research, trends and insights

October 12, 2026

Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...

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5 things to keep in mind when designing surveys for kids

November 25, 2024

Writing surveys for kids can be a tricky but rewarding challenge. Kids have different cognitive abilities, attention spans and ways of interpreting the world compared to adults, which means your ...

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